Digital Marketing Content Publishing Strategist

Employment Type: Full Time

Job Description:

• We are seeking a highly creative and data-driven Digital Marketing Content Publishing Strategist to plan, develop, and execute comprehensive content strategies that align with user needs and business objectives.
• The ideal candidate will possess strong expertise in digital marketing, SEO, social media, and content optimization, with the ability to translate research and analytics into actionable content initiatives.

Responsibilities: 

• Develop, strategize, optimize, and deliver high-impact content for customers and stakeholders.
• Conduct market research, competitor analysis, and persona mapping to generate innovative content ideas.
• Identify and define tone of voice across various content formats through persona interviews and user research.
• Perform comprehensive content audits to identify optimization and enhancement opportunities.
• Create and manage editorial calendars, content style guides, taxonomies and metadata frameworks.
• Collaborate with cross-functional teams to brainstorm and implement content initiatives.
• Track performance metrics and analytics to continuously improve content effectiveness.
• Ensure content aligns with brand guidelines and business goals.

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Experience (Required): 

• Proven experience in planning and executing content strategies tailored to user needs.
• Strong understanding of digital marketing, including SEO and social media marketing.
• Strong experience in editorial calendars, content style guides, taxonomies, metadata frameworks, and content migration plans.
• Demonstrated experience developing content strategies within infrastructure-focused environments, including IT infrastructure, cloud platforms, networking, or enterprise technology solutions.
• Ability to leverage data-driven insights to create and refine content strategies.
• Experience researching industry-related topics and generating innovative content formats.
• Hands-on experience with writing assistant tools such as Grammarly and ProWritingAid.
• Basic technical knowledge of HTML, content management systems (CMS), and marketing automation tools.

 Experience (Desired): 

• Strong analytical and problem-solving abilities.
• Excellent stakeholder management and communication skills.
• Ability to work independently as well as collaboratively within cross-functional teams.
• High attention to detail with strong organizational skills.

Education: 

• Bachelor’s Degree in Marketing, Communications, Journalism, English, or a related field.

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit  www.ustechsolutions.com.

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.