Digital Marketing Analytics – Consultant

Artech LLC

Austin, TX

JOB DETAILS
SALARY
$60–$62 Per Hour
SKILLS
A/B Testing, Adobe Product Family, Analysis Skills, Automation, Best Practices, Business Growth, Campaigns, Communication Skills, Consulting, Contract Research Organization (CRO), Cross-Functional, Data Analysis, Data Visualization, Forecasting, Marketing, Marketing Strategy, Online Marketing, Performance Analysis, Performance Metrics, Predictive Modeling, Presentation/Verbal Skills, Problem Solving Skills, Product Engineering, Python Programming/Scripting Language, Reporting Dashboards, SQL (Structured Query Language), Trend Analysis, User Interface/Experience (UI/UX), Website Conversion
LOCATION
Austin, TX
POSTED
4 days ago
DESCRIPTION:
Artech is currently seeking to add to the below position

Job Title: Digital Marketing Analytics – Consultant
Job ID:  26-06207  
Location:  Austin TX
Duration: 12 Months (Long Term)
 
Rate Range: $60.00 – 62.00/Hr


Job Description:
 
Qualifications & Skills:
Job Summary:
 
Required skills:
1) Marketing Analytics Sales
2) Funnel Analysis,  
3) Incrementally/ AB Testing Testing and
4) EDA  ( SQL/ Python)
 
Job Summary:
  • We are seeking a highly analytical and results-oriented Senior Digital Marketing Analyst to join our dynamic team.
  • This role is pivotal in driving data-informed decisions to optimize our digital marketing strategies and enhance overall campaign performance.
  • You will leverage advanced analytics, SQL, and Adobe Analytics to uncover actionable insights, translate complex data into clear recommendations, and contribute to significant business growth.
Responsibilities:
  • Develop and implement comprehensive digital marketing analytics strategies.
  • Analyze campaign performance across various digital channels, identifying trends, insights, and opportunities for optimization.
  • Utilize SQL for data extraction, manipulation, and analysis from diverse sources.
  • Leverage Adobe Analytics for in-depth website and campaign performance tracking and reporting.
  • Conduct A/B testing and other experimental analyses to improve user experience and conversion rates (CRO).
  • Build and maintain insightful dashboards and reports to communicate key performance indicators (KPIs) and findings to stakeholders.
  • 1Collaborate with cross-functional teams (Marketing, Product, Engineering) to align data insights with business objectives.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Employ predictive modeling techniques to forecast future trends and campaign outcomes.
Qualifications:
  • Bachelor's degree in Marketing, Business, Analytics, or a related field.
  • 5+ years of experience in digital marketing analytics, tagging, and CRO.
  • Proven expertise in SQL and Adobe Analytics.
  • Experience with Python for data analysis and automation is a strong plus.
  • Demonstrated experience with predictive modeling.
  • Strong analytical, problem-solving, and critical thinking skills.
  • Excellent communication and data visualization skills, with the ability to present complex data clearly.
  • Ability to work independently and collaboratively in a fast-paced environment.
 

Please apply on our company website (www.artechinfo.com) with reference to job ID, or contact me at ram.pandey@artech.com

About the Company

A

Artech LLC