Digital Content & Social Coordinator
BlueSky Commerce
Indianapolis, IN
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JOB DETAILS
LOCATION
Indianapolis, IN
POSTED
30+ days ago
We are seeking a creative, detail-oriented Junior Digital Content & Social Coordinator to support content creation, social channel management, and digital engagement for a diverse portfolio of clients. This role blends graphic design, video/reel editing, copywriting, community management, and performance tracking.
The ideal candidate is passionate about social media, stays ahead of trends, and brings a strong understanding of how to create content that resonates with target audiences across platforms like LinkedIn, Instagram, Facebook, X, YouTube, and TikTok. Experience with paid social media advertising is a nice-to-have but not required.
This position supports senior strategists and account managers and plays a key role in delivering day-to-day social execution for multiple brands.
Key Responsibilities
Content Creation
- Design graphics, carousels, animated assets, and templates optimized for each social channel.
- Produce short-form videos and reels using mobile editing tools or Adobe Creative Cloud/Canva.
- Write compelling, on-brand social copy tailored to platform best practices.
- Repurpose content into multiple formats (e.g., posts → reels → stories → LinkedIn carousel).
- Manage and schedule content across client accounts using approved tools (Meta Business Suite, Hootsuite, etc.).
- Monitor channels daily for engagement, comments, and audience interaction.
- Maintain posting calendars and ensure consistent delivery of content.
- Stay up to date on social media trends, algorithm shifts, and emerging tools.
- Provide recommendations for content types, posting strategies, and target audience opportunities.
- Assist in developing strategies to grow reach, engagement, and follower communities.
- Track KPIs across platforms (reach, engagement, impressions, clicks, conversions).
- Build monthly performance reports and synthesize insights for internal teams and clients.
- Identify content that is over- or under-performing and make recommendations for optimization.
- Work closely with senior strategists, designers, and account managers on campaigns.
- Contribute ideas during brainstorming, planning sessions, and creative development.
- Maintain a strong understanding of each client's brand, tone, positioning, and audience.
- 0–2 years of professional experience in social media, digital marketing, or content creation (internships welcome).
- Proficiency with Canva; familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects) is a plus.
- Experience editing short-form video (Reels, TikToks, Shorts).
- Strong writing and storytelling skills across platforms.
- Basic understanding of social KPIs, analytics dashboards, and reporting.
- Comfortable juggling multiple client accounts and shifting priorities.
- Self-starter with curiosity, creativity, and a willingness to learn and iterate.
- Graphic design & visual layout
- Short-form video production
- Social copywriting
- Social media strategy basics
- Platform expertise (LinkedIn, Instagram, Facebook, X, TikTok, YouTube)
- Analytics & KPI tracking
- Trend monitoring
- Community management
- Organization & project coordination
- Delivering consistent, high-quality content that aligns with each client’s brand.
- Increasing engagement and reach through timely, relevant, trend-informed content.
- Proactively identifying opportunities to grow audiences or refine strategy.
- Providing clear reporting that demonstrates performance and insights.
- Improving efficiency for senior strategists by owning day-to-day social execution.
About the Company
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