Creative Brand & Visual Design Manager
Tropicana Building II, LLC
El Paso, TX
Position Overview
Tropicana Properties is seeking a highly skilled and creative designer to help shape and elevate our visual brand presence across all platforms.
This role goes beyond production design. We are looking for someone who can own and refine our visual identity, guide creative direction, and collaborate with the Marketing Director and cross-functional teams to ensure every piece of communication reflects who we are as a company.
The ideal candidate is a strong designer first — someone with exceptional taste, attention to detail, and the ability to execute across print, digital, video, and social media — while also understanding how visual communication supports leasing performance, recruiting, brand awareness, and company growth. A degree is not required. A strong portfolio and demonstrated experience matter more.
$20.00 - $30.00 per hour depending on experience
Key Responsibilities
Brand & Visual Leadership
- Maintain and elevate Tropicana’s visual identity across all platforms
- Ensure brand consistency across digital, print, signage, property marketing, and internal communications
- Contribute to the ongoing evolution of brand standards and creative direction
Design & Creative Execution
- Develop high-quality designs for marketing materials, campaigns, presentations, and property-level needs
- Conceptualize and produce engaging video content for platforms such as TikTok, Instagram, and YouTube
- Create visually compelling graphics tailored for social media, recruiting, leasing campaigns, and events
- Apply strong typography, layout, and visual hierarchy principles to all materials
Collaboration & Strategy Support
- Collaborate with a Marketing Director lead to align creative execution with overall strategy
- Partner with operations, HR, and leadership teams to understand objectives and translate them into strong visual solutions
- Incorporate feedback effectively while protecting brand integrity
Photography & Media
- Capture and edit photography for use in marketing campaigns and digital platforms
- Maintain consistent visual tone across images and video content
Production & Project Management
- Prepare files for print production and ensure quality control
- Manage multiple projects simultaneously while meeting deadlines
- Stay current with design trends, tools, and emerging technologies
Qualifications
- 2+ years of professional design experience (in-house or agency preferred)
- Strong portfolio demonstrating brand development, campaign design, and multi-platform work
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience with video editing and short-form content creation
- Strong typography and layout skills
- Ability to manage multiple projects in a fast-paced environment
- Bilingual (English/Spanish) preferred
Education
A bachelor’s degree in design, communications, or a related field is welcome but not required. Candidates with equivalent professional experience and a strong portfolio are encouraged to apply.
Competencies
- Creative judgment and attention to detail
- Clear communication skills
- Initiative and ownership mindset
- Time management and organizational strength
- Flexibility and collaborative approach
- Ethical conduct
Work Environment
This role includes a mix of desk-based design work, occasional on-site property visits, event support, and content capture. Some outdoor work may be required during photo shoots or community events.
Physical Requirements
- Ability to stand, walk, and move during property visits or events
- Ability to lift and carry up to 25 pounds
- Frequent use of hands and arms for computer-based design work
Position Type & Hours
Full-time position
Monday through Friday, 8:00 a.m. – 5:00 p.m.
Occasional overtime based on project needs
Travel
Local travel may be required for property visits, events, or content capture. No out-of-state travel expected.
Other Requirements
- Valid U.S. driver’s license
- Valid vehicle insurance
- Eligible to work in the United States
Additional Information
This job description is not intended to be an exhaustive list of duties. Responsibilities may evolve based on company needs and creative direction.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
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