Conversion Rate Optimization (CRO) Specialist / Growth Optimization

Technical B2B SaaS - Contract / Fractional

Remote | 20-30 hours per week

Role Classification

Role Type: Hands-on CRO / Growth Optimization

Employment Type: Contract / Fractional

Domain: Technical B2B SaaS / Developer Tools

Primary Goal: Increase visitor free trial conversion rate

Audience: DevOps, SRE, Network Administrators, QA Engineers, Software Developers

Not a Fit For: SEO-only, content-only, brand-only, or people-management roles

Overview

We are seeking a hands-on Conversion Rate Optimization (CRO) Specialist to own and improve conversion performance across our publicly facing B2B SaaS marketing website.

Our product is evaluated by highly technical users--DevOps engineers, SREs, network admins, QA engineers, and software developers. This role requires strong technical literacy and the ability to communicate clearly and credibly with engineering-driven audiences.

This is not a strategy-only or managerial role. You will personally analyze user behavior, design improvements, adjust copy and layouts, implement changes, and iterate based on results.

What You'll Do

• Analyze user behavior across core marketing pages (homepage, product pages, pricing, free trial signup)
• Identify friction points and conversion drop-offs using quantitative and qualitative data
• Translate technical product capabilities into clear, conversion-focused messaging for engineering audiences
• Design and implement CRO improvements including:
• Page layouts and visual hierarchy
• Headlines, value propositions, and calls-to-action
• Navigation and user flow logic
• Create and run A/B tests where appropriate; apply best-practice improvements where testing is unnecessary
• Make direct changes in CMS and landing pages
• Collaborate with internal stakeholders when changes require review or coordination
• Track results and continuously iterate to improve conversion rates

Success Metrics

• Measurable improvement in visitor free trial conversion rate
• Reduced friction for technical users evaluating the product
• Clear, credible messaging that resonates with DevOps and engineering audiences
• Consistent delivery of conversion improvements, not just recommendations

Required Experience

• 3-6 years of hands-on CRO, growth optimization, or UX optimization experience
• Proven experience optimizing B2B SaaS marketing websites
• Strong balance of:
• UX and conversion-focused design
• Conversion copywriting
• Behavioral analytics and funnel analysis
• Strong technical literacy:
• Comfortable with technical terminology
• Understands how engineers evaluate tools
• Able to work with technical products without oversimplification
• Comfortable owning execution and outcomes

Tools & Technical Skills

You should be comfortable with most of the following:

Analytics & Behavior

• GA4, funnel analysis
• Heatmaps, session recordings (Hotjar, FullStory, Microsoft Clarity)

Experimentation

• A/B testing tools (VWO, Optimizely, or equivalent)

Design & Execution

• Figma or similar design tools
• CMS platforms (WordPress, Webflow, or similar)

Core Skills

CRO & Growth

• Conversion rate optimization
• Funnel analysis
• UX optimization for technical buyers
• A/B testing and experimentation

Technical Understanding

• Familiarity with DevOps, SRE, QA, and developer workflows
• Experience marketing technical SaaS, infrastructure tools, APIs, or monitoring platforms
• Comfortable reviewing technical documentation

Execution

• Hands-on implementation
• Independent problem solving
• Data-driven decision making

Working Style

• Execution-first, not strategy-only
• Independent and proactive
• Data-driven but pragmatic
• Comfortable working with minimal engineering involvement
• Strong opinions backed by evidence and user behavior

Engagement Details

• Contract / fractional role (20-30 hours per week)
• Fully remote
• Flexible schedule
• Outcome-focused

Nice to Have

• Background in DevOps, QA, SRE, or software engineering (formal or informal)
• Experience with monitoring, observability, infrastructure, or developer tools
• Experience optimizing free-trial conversion for technical SaaS products

Important Note

If your background is primarily SEO, content marketing, brand design, or people management, this role is not a good fit. We are looking for a hands-on CRO practitioner who actively ships improvements and owns conversion outcomes.