Content Marketing Specialist

Location: 6000 Monroe Rd, Charlotte, North Carolina 28212

Hendrick Automotive Group is looking for a Content Marketing Specialist to join our team — a social-first role where your creativity directly shapes how one of the nation's largest automotive groups shows up online.

The Content Marketing Specialist is a social-first role responsible for planning, creating, publishing, and optimizing content across Hendrick Automotive Group’s corporate social media channels while supporting store-owned social accounts across the organization. This role focuses on driving brand awareness, increasing engagement, and supporting business objectives through consistent, high-quality social content.

This position owns the social content lifecycle—from ideation and calendar planning to publishing, performance tracking, and optimization. The specialist works closely with internal teams and dealership partners to ensure all content aligns with Hendrick brand standards, reflects our culture, and supports marketing initiatives, sponsorships, and dealership growth.

This role requires a strong creative eye, a pulse on social trends, and the ability to turn strategy into engaging, on-brand content that performs.

Job Responsibilities include the following. Other duties can be assigned.

• This role is a teammate in the Hendrick Automotive Group Marketing Department.
• Own and manage the corporate social content calendar, including planning, scheduling, and distribution
• Foster a sense of community around the brand through interaction with followers
• Monitor and report on social media metrics by analyzing the performance of campaigns to optimize strategies
• Ideate and produce content around key business obejctives include brand campaigns, inventory, service, sports sponsorships, etc.
• Assist in creative recommendations, proofing, and edits of media assets as needed
• Support key brand standards for maintaining continuity in our Hendrick brand image and customer experience across our online presence
• Actively post on and manage select dealership social accounts that are inactive or require hands-on content support
• Stay up to date with marketing trends, platform updates, and user interface enhancements for social channels
• Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores. 
• Foster strong relationships with key dealership and corporate personnel
• Proactively identify opportunities to support dealership marketing through social content
• Travel required as needed to support our dealership operations

Qualifications: To perform this job successfully, an individual must perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• Bachelor’s degree in communications, marketing or business management
• 3-5 years of hands-on social media experience with a brand or agency
• Deep understanding of top social media platforms, including Facebook, Instagram and TikTok
• Ability to balance multiple work streams and prioritize tasks
• Outstanding communication and presentation skills
• Detail-oriented and organized
• Ability to make quick decisions
• Highly motivated and collaborative with a willingness to learn/adapt to the needs of automotive retail
• Ability to think both creatively and strategically
• Strong work ethic with the ability to multitask, meet deadlines and shift deliverables as needed
• Fun, friendly, positive team player who is open to receiving and executing feedback

Verbal and Writing Ability:

Ability to read and comprehend instructions, correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers and other employees. Should have strong group presentation skills and excellent written communication skills. Ability to read and interpret documents such as invoices, RFPs, and procedure manuals. 

Math Ability:

Ability to add, subtract, multiply and divide. The ability to research, analyze, and matrix different business and demographic data types. 

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk, and sit.

Reasoning Ability: Ability to apply common sense understanding to carry out instructions.

Certificates and Licenses:  Valid Driver's License

Environment Demands: Duties are performed primarily in the office, but frequent travel to dealership locations is required.  Position is not remote.

Competency:

To perform the job successfully, an individual should demonstrate the following competencies:

• Analytical - Collects and researches data; Designs workflows and procedures.
• Design - Generates creative solutions; Demonstrates attention to detail.
• Problem Solving - Identifies and resolves problems promptly; Gathers and analyzes information skillfully; Works well in group problem-solving situations.
• Technical Skills - Shares expertise with others.
• Customer Service - Responds promptly to customer needs and feedback to improve service.
• Oral Communication - Listens and gets clarification; Responds well to questions; Demonstrates strong group presentation skills; Participates in meetings.
• Team Work - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views.
• Written Communication - Writes clearly/informatively and accurately; Varies writing style to meet needs.
• Quality Management - Demonstrates accuracy and thoroughness.
• Business Acumen - Understands business implications of decisions.
• Cost Consciousness - Works within approved budget; Develops cost-saving measures; Contributes to profits/revenue.
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time.                 Excellent organizational skills the ability to multi-task and prioritize.
• Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions.
• Initiative - Volunteers readily; takes independent actions and calculated risks; Takes advantage of opportunities.
• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness.
• Judgment - Displays willingness to make decisions; Supports and explains reasoning for decisions; Includes appropriate people in the decision-making process.
• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles.
• Professionalism - Tactfully approaches others; Reacts well under pressure; Accepts responsibility for own actions.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance.

This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee. The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor. This job description is subject to revision at the discretion of the company. #CB

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit