Content Marketing Manager

About TouchCare

TouchCare is a healthcare concierge service dedicated to simplifying the complexities of health insurance and the healthcare system. By assigning each member a personal assistant, TouchCare helps resolve billing issues, coordinate with providers, and save individuals time and money. Committed to providing a healthier understanding of healthcare, TouchCare makes navigating healthcare more convenient and stress-free for its users.

TouchCare is looking for a creative Content Marketing Manager. 

This is an ideal role for someone who loves writing and is confident in creating both print and digital work (ebooks, white papers) to make an impact on engaging both members and sales leads with the company brand. Reporting to the Marketing Director, this role works cross-functionally with Product, Sales, Operations and Client Relations teams to develop the positioning, messaging, and overall communication strategies for TouchCare's services.

This is a unique opportunity to get a front-row seat at a high-growth startup. You will learn from proven startup veterans in a B2B environment, working on a mission-driven product. You will have the ability to shape and refine a brand that touches hundreds of thousands of users.

RESPONSIBILITIES

• Create, execute and track compelling content for TouchCare's audiences
• Build a strong TouchCare member community, using strategy and creativity with key content deliverables
• Drive utilization and adoption of the TouchCare platform, services, and 1:1 consultations 
• Collaborate across functions and teams to deliver an effective content marketing strategy that aligns to the company's business objectives
• Integrate content programs with brand campaigns to drive lead generation and brand awareness
• Create and execute a comprehensive, multichannel social media strategy
• Work closely with the marketing director on owned digital content hubs including touchcare.com, social channels (both paid/organic), email and newsletter distribution, webinars, and email campaigns
• Oversee content calendar and maintain and improve member engagement rate and experience
• Develop influential ad copy that aligns with brand identity and sales goals

IDEAL CANDIDATE

• 3+ years of experience with a background in engagement/acquisition/retention, digital and content marketing of members. Experience in healthcare marketing or inbound lead generation a plus.
• Healthcare, insurance, or benefits experience is helpful. Willingness to learn about the industry and do a deep-dive on the competition is a must.
• Experience with creating e-books, white papers, newsletters, or outbound email campaigns preferred
• Willingness to wear many hats and be flexible. Experience in a startup environment a plus.
• Possess a fresh perspective and have original ideas about how we message our value proposition to our members.
• Analytical, strategic approach to marketing. Can identify patterns, analyze data, and backup marketing decisions with numbers.

WHAT WE VALUE

• We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.
• We value high performing, creative individuals who are excited to dig into problems and opportunities. You must be a self-starter.
• We believe in individuals being their whole selves at work. We commit to this through supportive health care, unlimited PTO, and generous parental leave. TouchCare is made up of a fun, supportive team that respects each other

Why Join Us?

• Professional Growth: Gain exposure to diverse accounting functions and portfolio company
• management.
• Collaborative Environment: Work closely with a supportive team that values your contribution.
• Fast-Paced & Rewarding: No two days are the same in our deadline-driven, high-energy office.

Work Environment

• Location: This position will be in-person, 5 days a week in the office.