Construction Equipment Sales Representative

About the Company

Our client is a respected dealership serving the construction and heavy equipment industry. The company provides a full range of equipment solutions including new and used machinery, parts, service, labor, and service agreements to contractors and businesses throughout California. With a strong reputation for customer support, technical expertise, and long-term partnerships, the organization is focused on helping customers improve productivity and maximize equipment performance.

The company is seeking a driven Construction Equipment Sales Representative to join their team and grow business within the Central Valley territory.

About the Position

The Construction Equipment Sales Representative is responsible for driving equipment sales and developing strong relationships with contractors and business owners across an assigned territory from Fresno to Modesto. This role focuses on new equipment sales while also identifying opportunities for parts, service, and long-term service agreements.

The ideal candidate is a motivated sales professional who understands the construction industry, thrives in a field-based role, and is passionate about delivering solutions that help customers succeed.

Key Responsibilities

Sales & Business Development

• Represent the company in machinery sales within the assigned territory.
• Identify, develop, and qualify leads for new equipment, parts, and service opportunities.
• Promote full dealership solutions including machines, parts, labor, and service agreements.
• Evaluate used equipment for potential trade-ins.
• Follow a structured sales process to maintain consistent performance.
• Monitor and report on competitive activity and market trends.

Customer Relationship Management

• Build and maintain strong relationships with existing customers while developing new accounts.
• Maintain a consistent customer call cycle across the territory.
• Conduct needs analysis to understand customer operations and recommend appropriate solutions.
• Maintain accurate customer and equipment population data in CRM systems.
• Manage account records to support marketing and sales initiatives.

Product Expertise & Demonstrations

• Maintain up-to-date knowledge of equipment features, benefits, and financing options.
• Conduct field demonstrations for prospective customers.
• Assist with customer events, equipment demonstrations, and dealership promotions.
• Participate in sales training, seminars, and professional development programs.

Operational Responsibilities

• Travel throughout the assigned territory to meet customers and support sales efforts.
• Maintain company vehicles and equipment in good working condition.

Requirements

Required Qualifications

• High School Diploma or equivalent.
• 4+ years of territory-based or equipment sales experience, preferably within construction, agriculture, or heavy equipment industries.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience using iOS devices, Microsoft Office, and CRM systems.
• Ability to travel regularly within the assigned territory.

Preferred Qualifications

• 6+ years of construction equipment sales experience.
• Familiarity with heavy construction equipment and competing machinery brands.
• Bilingual Spanish/English speaking, reading, and writing skills.
• Experience in business-to-business sales environments.

Benefits

• Year 1 Compensation: Base salary plus guaranteed draw and commission
• Year 2 Compensation: Base salary plus uncapped commission program
• Expected Earnings: Approximately $120,000 – $200,000+ annually, depending on performance
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off, including vacation, sick leave, and holidays
• Ongoing sales training and career development opportunities
• Company vehicle and tools to support field sales activities