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Campaign Manager

Iconma

Seattle, WA

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JOB DETAILS
SKILLS
Administrative Skills, Advertising, Advertising Operations, Agile Programming Methodologies, Business-to-Business (B2B), Campaigns, Communication Skills, Content Syndication, Cross-Functional, Customer Relationship Management (CRM), Data Quality, Delivery Management, Demand Generation, Ecosystems, Health Plan, High Tech Industry, Identify Issues, Interpersonal Skills, LinkedIn, Maintain Compliance, Marketing, Marketing Automation Software, Operational Support, Pivot Tables, Presentation/Verbal Skills, Problem Solving Skills, Quality Assurance, SQL Databases, Taxonomies, Technical Marketing, Vlookups, Writing Skills
LOCATION
Seattle, WA
POSTED
14 days ago
Our Client, a Software company, is looking for a Campaign Manager for their Seattle/WA (Remote) location.
 
Responsibilities:
  • Audience architecture:
  • Build, QA, and maintain first-party and account-based audiences for demand generation campaigns across paid social, content syndication, and display channels
  • Platform orchestration:
  • Manage the flow of audience data between Demandbase, 3rd-party ad platforms, and lead validation platforms to ensure seamless campaign activation.
  • Operational support:
  • Act as the primary intake lead for regional audience requests, managing general administrative needs including account permissions, campaign structure, and taxonomy adoption
  • Governance & taxonomy:
  • Ensure strict adherence to global naming conventions and data standards to guarantee accurate downstream reporting and attribution
  • Market awareness:
  • Stay current on ad-tech trends, capability updates (testing/adoption), and privacy compliance changes that impact the B2B advertising ecosystem
  • Team collaboration:
  • Socialize wins, share "test and learn" insights, and collaborate with cross-functional stakeholders to improve audience match rates and reach
 
Requirements:
  • Platform operations:
  • Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase)
  • Data logic & segmentation:
  • Strong understanding of boolean logic & SQL-like database structures to build precise account and contact lists
  • Martech orchestration:
  • Experience pushing audiences to 3rd-party ad platforms (LinkedIn, Google, Meta).
  • Data hygiene & excellence:
  • High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring “good data in/good data out
  • Operational discipline:
  • Ability to execute repetitive technical workflows with 100% accuracy and consistency
  • Naming convention governance:
  • Strict adherence to taxonomy and naming conventions for accurate tracking and reporting.
  • Professional & people skills:
  • Stakeholder Management:
  • Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines
  • Strategic execution:
  • Comfortable balancing "in the weeds" tactical work with the ability to see the bigger picture of the campaign's strategic goals
  • Agile problem solving:
  • A self-starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently
  • Clear communication:
  • Strong oral and written skills, specifically the ability to explain technical "why" behind data or audience discrepancies to non-technical partners
  • Nice to haves:
  • Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels)
  • Full-stack martech:
  • Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Client) or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase.
  • Optimization mindset:
  • A "test and learn" approach—always looking for ways to automate manual steps in the audience-building process.
  • Governance & privacy:
  • Understanding of modern data privacy compliance in audience targeting
 
Why Should You Apply?
  • Health Benefits
  • Referral Program
  • Excellent growth and advancement opportunities
 
ICONMA is an Equal Opportunity Employer. All qualified applicants will receive considerationfor employment without regard to any status protected by applicable law.

About the Company

I

Iconma

ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.

  • Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
  • Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
  • Founded in 2000
  • 2000+ Employees

The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.

COMPANY SIZE
2,000 to 2,499 employees
INDUSTRY
Management Consulting Services
EMPLOYEE BENEFITS
401K, Employee Referral Program, Life Insurance
FOUNDED
2000
WEBSITE
https://www.iconma.com/