Business Development Representative (Entry-Level)

Healthcare Business Development Representative (Hospice & Community Partnerships) 

Full-Time | Field-Based | Territory-Based | Healthcare Sales 

Vitality Hospice & Palliative Care is seeking a motivated, relationship-driven Business Development Representative (Entry Level) to grow and strengthen referral partnerships across the local healthcare community. 

This is an excellent opportunity for: 

• Entry-level candidates looking to break into healthcare sales or hospice 

• Professionals with experience in senior living, assisted living, skilled nursing, home health, or medical offices 

• Healthcare professionals transitioning into business development 

• Recent graduates interested in healthcare marketing or account management 

Healthcare sales experience is welcome — but not required. We provide training and ongoing leadership support for the right candidate. 

If you are relationship-oriented, self-motivated, and want to represent a mission-driven organization that supports families during life's most important moments, we'd love to connect. 

Position Overview 

As a Business Development Representative, you will manage and grow a defined territory by building strategic referral partnerships with: 

• Assisted Living and Independent Living communities 

• Skilled Nursing Facilities (SNFs) 

• Hospitals and discharge planners 

• Physician offices and specialty clinics 

You will serve as the face of Vitality Hospice in the community — driving awareness, education, and referral growth while upholding the highest standards of compliance and compassion. 

This is a field-based, territory-focused healthcare sales role with structured activity goals and performance benchmarks following onboarding. 

Key Responsibilities 

Support Patients, Families & Professional Partners 

• Work within scope to support patients, families, and professional partners  

• Collaborate with management during daily-weekly check-ins to ensure marketing activities align with patient and referral-source needs.  

•  Provide updates and same day response to internal and external inquiries to support timely access to care. 

Develop & Maintain Community Relationships 

• Conduct consistent on-site visits (targeting 6–8 daily once fully ramped) with SNFs, ALFs, hospitals, and physician offices 

• Maintain a rolling list of 20–30 key accounts with strategic relationship-building plans 

• Actively engage in assigned territory during standard business hours (9am–5pm) 

Strengthen Referral Source Partnerships 

• Complete weekly follow-up touchpoints with active referral sources 

• Schedule regular referral meetings (goal of 8–10 per week after onboarding period) 

• Maintain proactive, HIPAA-compliant communication with discharge planners, case managers, physicians, etc. 

Deliver Exceptional Customer Service 

• Respond to referral partner requests same day  

• Document outreach and actions in CRM 

Execute Marketing & Education Initiatives 

• Support monthly marketing campaigns and program rollouts 

• Track initiative outcomes (attendance, follow-ups, leads generated) within 24 hours in CRM 

Deliver Education & Engagement Activities 

• Conduct a minimum of 4 educational touchpoints per month (in-services, luncheons) 

• Coordinate regular staff appreciation and engagement activities within priority accounts (goal of 6–8 per month) 

Identify Growth & Outreach Opportunities 

• Prospect and develop at least 3 new referral relationships per month 

• Contribute to achieving monthly territory growth goals 

Represent the Vitality Brand 

• Attend 1–2 networking events or community functions per month 

• Ensure marketing materials are professionally distributed and maintained 

Track Performance in CRM 

• Log all visits, meetings, and outcomes daily 

• Update account strategies weekly 

Participate in Meetings & Training 

• Attend required team meetings and company events 

• Complete onboarding and ongoing professional development 

Demonstrate the Hospice Philosophy 

• Model compassion, respect, and integrity in all interactions 

• Maintain compliance with organizational standards and regulatory guidelines 

Ideal Background 

We welcome candidates with: 

• Experience in healthcare, senior living, hospice, home health, SNF, or medical office environments 

• Entry-level sales, customer service, or account management experience 

• Strong communication and follow-up skills 

• Comfort with local travel and field-based work 

• A desire to grow a long-term career in healthcare business development 

          Healthcare marketing or hospice sales experience is a plus, but not required. 

Compensation & Benefits 

• Competitive base salary 

• Performance-based bonus opportunity 

• Mileage reimbursement 

• Health, dental, and vision insurance 

• Tiered PTO starting at 15 days plus paid holidays 

• 401(k) match up to 6% 

• Ongoing professional development and career growth opportunities 

Schedule & Work Environment 

• Monday–Friday, daytime hours 

• Local travel within assigned territory 

• Field-based role with community engagement 

• Occasional networking events 

Why Join Vitality Hospice & Palliative Care? 

We are a mission-driven hospice organization committed to delivering compassionate, high-quality end-of-life care. Our team values integrity, collaboration, accountability, and meaningful community partnerships. 

This is an opportunity to launch or grow your career in healthcare sales and business development while doing purpose-driven work that truly impacts patients and families. 

Apply Today 

If you are an entry-level or early-career professional seeking a healthcare business development opportunity with training, growth potential, and performance-based earning opportunity — we encourage you to apply.