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Business Analyst (CRM & MarTech Systems)

Cella

Philadelphia, PA

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JOB DETAILS
SALARY
$110,000–$125,000 Per Year
SKILLS
Accidental Death and Dismemberment (AD&D), Analysis Skills, Architectural Analysis, Background Investigation, Billing, Business Analysis, Business Processes, CRM Integration, Cloud Computing, Computer Security, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Data Migration, Ecosystems, Financial Systems, Genetics, Interviewing Skills, Legal, Life Insurance, Marketing Automation Software, Marketing Strategy, Prescription Drugs, Privacy Controls, Problem Solving Skills, Process Engineering, Process Improvement, Professional Services, Reporting Dashboards, Salesforce.com, Systems Administration/Management, Transformational Communications, Translation Services
LOCATION
Philadelphia, PA
POSTED
Today
Location: Philadelphia, PennsylvaniaJob Type: PermanentCompensation Range: $110,000 - 125,000 per yearWe are seeking a seasoned Functional Architect / Business Analyst to lead the migration of our legacy CRM to a modern, cloud-based client intelligence platform. Reporting to the Senior Manager of CRM, you will act as the primary "functional translator" between a new, aggressive MarTech vision and technical infrastructure. This is a high-impact role within a rapidly expanding digital team, focusing on ensuring that migrated data is not just accurate, but strategically usable to win new business. Responsibilities:Functional Lead & SME: Serve as the primary subject matter expert during migration workshops with external UK-based vendors, ensuring business requirements are accurately captured and configured.Strategic Process Re-engineering: Map and optimize high-volume business processes-such as 150+ annual events and 500+ mailers-to thrive within the new cloud ecosystem.Integration Management: Facilitate the seamless integration of the CRM with adjacent platforms, including ERM, Marketing Automation, and Experience Management, as well as internal Finance/Billing systems.Liaison & Collaboration: Bridge the gap between Marketing's strategic goals and the Firm's Information Governance (Privacy/Security) and IT data strategies.System Evolution: Post-migration, graduate to the System Administrator role, owning platform enhancements and developing meaningful, partner-facing dashboards that drive actionable intelligence.Qualifications:Professional Services Expertise: Non-negotiable background in Legal or Professional Services required.CRM Specifics: 5+ years of CRM experience with a strong preference for InterAction and/or DealCloud. Experience with Salesforce or Dynamics is acceptable only if paired with deep Professional Services expertise.Technical Ecosystem: Prior experience with IntroHive, Vuture, or Foundation is considered a plus.Analytical Mindset: An inquisitive "problem-solver" who doesn't just move data, but asks how processes can be improved to support the firm's digital transformation.Communication Style: An "over-communicator" capable of summarizing complex technical hurdles into concise business wins for executive stakeholders.Education & Experience: Bachelor's degree and 7+ years of BA experience (familiarity with BABOK preferred).JOBID: 032026-128336#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.Any consideration of a background check would be an individualized assessment based on the applicant or employee's specific record and the duties and requirements of the specific job.

About the Company

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Cella