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Brand Manager (Remote)

Cella

Hoboken, NJ(remote)

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JOB DETAILS
SALARY
$70–$73 Per Hour
SKILLS
Accidental Death and Dismemberment (AD&D), Auditing, Brand Management, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Campaigns, Consumer Goods and Services, Content Development, Creative Brief, Cross-Functional, Customer Conversion, Customer Relations, Customer/Client Research, Ecosystems, Genetics, Interviewing Skills, Life Insurance, Marketing, Marketing Campaign, Marketing Strategy, Marketing/Sales Collateral, Network Administration/Management, Network Integration, Performance Analysis, Power Amplifier, Prescription Drugs, Retail, Return on Investment (ROI), Strategic Planning, Unified Messaging, eCommerce
LOCATION
Hoboken, NJ
POSTED
Today
Location: TelecommuteJob Type: ContractCompensation Range: $70 - 73 per hourOur marketing organization is tasked with converting customers into dedicated members while continuously providing value throughout the entire subscriber lifecycle. This position is situated within the Brand Marketing team and focuses on high-level, upper-funnel marketing strategies designed to amplify awareness and consideration for the ecommerce conglomerate media network.The Manager/Senior Manager will play a vital role in executing brand-wide campaigns, facilitating cross-functional marketing projects, and guaranteeing unified messaging across every consumer interaction point. Responsibilities:Brand Strategy & CommunicationFacilitate the creation and deployment of comprehensive, full-funnel brand campaigns to maintain a unified voice across all consumer touchpoints.Collaborate with Benefits, Acquisition, and Retention teams to integrate new network perks and core messaging into creative assets and marketing collateral.Uphold the integrity of brand positioning, core messaging, and visual identity across diverse campaign workstreams.Contribute to the development of campaign briefs and participate in creative reviews alongside internal studios and external agency partners.Manage the execution of physical marketing initiatives by partnering with retail and site teams to ensure network benefits are consistently represented in-store (signage, displays, and physical touchpoints).Insights & AnalyticsSynthesize customer data to inform strategic direction and the development of creative briefs.Lead bespoke consumer research studies (e.g., brand health deep-dives, visual identity testing, and copy optimization) to guide broader team initiatives.Work with Advanced Analytics to evaluate marketing ROI and provide data-backed recommendations for creative and media adjustments.Coordinate with Lower-Funnel Marketing teams to analyze performance and identify high-performing tactics suitable for top-of-funnel scaling.Cross-Functional LeadershipAlign with internal marketing divisions (Acquisition, Benefits, Retention) to launch cohesive, integrated campaigns.Partner with enterprise-level teams to ensure the network is seamlessly represented in high-stakes seasonal moments like Holiday or Back-to-School.Act as a brand steward to ensure all assets and messaging remain in lockstep with broader corporate marketing goals.Go-to-Market ExecutionOversee "evergreen" benefit messaging across all channels, ensuring the network's value proposition remains current and impactful.Lead the integration of network perks into cross-category and seasonal marketing pulses.Synchronize with stakeholders and agency partners to ensure the punctual delivery of all campaign assets and marketing materials. Qualifications:Please apply of you meet these 3 hard Skills:Proven ability to act as a strategy lead for high-impact brand initiatives, overseeing the end-to-end lifecycle of influencer marketing campaigns, original content creation, and comprehensive performance reporting in a B2C environment.Expert-level capability in designing and deploying awareness-driven marketing strategies that effectively transition mass-market consumers into a specialized membership ecosystem.Technical proficiency in auditing and aligning complex messaging frameworks to ensure a "single source of truth" across all digital, physical, and media touchpoints.JOBID: 032026-126697#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

About the Company

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Cella