Audience Operations Analyst
TekWissen LLC
Bolingbrook, IL(remote)
- We are looking for a collaborative team player who employs innovative thinking to develop and continuously improve programs, exhibits strong leadership and communication skills, and excels at driving efficiency.
- Our client has built a diverse ecosystem of data with the crown jewel being a rich customer dataset with over 40 million active members in our Client'mate Rewards loyalty program.
- In this role, you will utilize this robust data set to develop and maintain unique first party audiences to leverage within client's retail media network, Media.
- The Audience Operations Analyst is responsible for planning, developing and activating audience segmentation to reach the targets most valuable to our brand partners.
- Create custom audiences by campaign and channels as required
- Monitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targeting
- Serve as a factfinder for the current-state customer journey, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needs
- Leverages audience and journey insights (from Reporting & Measurement) to support the planning and development of future Media campaigns for brand partners
- Work closely with Media Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentation
- Work closely with Media Sales and Account teams to understand business objectives and translate them into audience parameters
- Collaborate with external Ad Agency and Tech partners to align on audience targeting strategy to balance precision and reach
- Maintain audience delivery workflows across stakeholders in Monday.com, maintaining organized and timely delivery of audience to media platforms
- Incorporate A/B testing, analytics, market research, and consumer insights to both assess the impact of audience segments as well as to inform future audience strategies to grow sales, engagement, and connection with our guests and brand partners
- Stay informed of consumer, technology, and eCommerce trends to identify new audiences and inform future strategy and prioritization
- Recognize and adopt best practices in Retail Media Network advertising to recommend high impact audience segments that will maximize ROAS for our brand partners
- Bachelor's degree in related discipline preferred
- Experience with building custom audiences based on first party data and leveraging AdTech and/or MarTech tools for activation or syndication
- Ability to translate business objectives and requirements into custom audience segmentation
- Proficiency in using MS Office including Excel and PowerPoint
- Experience with audience tools segmentation applications
- Strong interpersonal skills, both in-person and written
- Self-motivated to learn and produce solutions independently when necessary
- Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution
- Minimum 2 years of experience in digital advertising
- Solid understanding of the digital media landscape as well as data segmentation digital media metrics
- Strong experience with building custom audiences based on 1P data
- Strong experience of building customer insights and analytics
- Experience with LiveRamp, SAS CRM Management or Adobe CDP
About the Company
TekWissen LLC
WE THE TEKWISSEN PEOPLE
TekWissen offers you a broader portfolio of services, industry-leading solutions, and the meaningful innovations that give you greater flexibility and speed to respond to market dynamics, reduced costs and risk to improve enterprise performance, and increased productivity to enable growth.
To keep pace with global market demands, TekWissen keeps its finger on the pulse of change. Our organized approach to guiding a project from its inception to closure. Managing projects is becoming more and more important as we enter the digital era. To cope with the pace that this transition demands, a method is required to manage projects so they can yield quality work, while incorporating efficient use of time and resources.
Project involves identifying which quality standards are relevant to the project and determining how to satisfy them.
It is important to perform quality planning during the Planning Process and should be done alongside the other project planning processes because changes in the quality will likely require changes in the other planning processes, or the desired product quality may require a detailed risk analysis of an identified problem. It is important to remember that quality should be planned, designed, then built in, not added on after the fact.
Capabilities and accomplishments in one TekWissen business enhance the opportunity for success in the others. Put simply, TekWissen's unique combination of attributes promotes success.