Associate Manager, Marketing - Pet Food

StarKist Co.

Reston, VA

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JOB DETAILS
JOB TYPE
Full-time, Employee
SKILLS
Analysis Skills, Brand Marketing (Branding), Brand Strategy, Budgeting, Business Administration, Business Development, Business Growth, Business Strategy, Communication Skills, Consumer Marketing, Consumer Packaged Goods, Corporate Compliance, Corporate Policies, Cross-Functional, Data Analysis, Food and Beverage Industry, Forecasting, Market Analysis, Market Research, Marketing, Marketing Objectives, Marketing Plan, Marketing Strategy, Passport Requirements, Presentation/Verbal Skills, Pricing, Product Development, Profit & Loss, Sales, Sales Prospecting, Sales Support, United States Citizen, Willing to Travel, Writing Skills
LOCATION
Reston, VA
POSTED
4 days ago

Associate Manager, Marketing - Pet Food

 

This position is located in Reston, VA
This position is not remote work
US Citizenship or Green Card Holder - no sponsorship available

 

PURPOSE -

 

  • The Associate Manager, Marketing - Pet Food is responsible for assisting the Senior Manager, Pet Food Sales & Marketing with objectives, strategies and tactics, and managing market research as well as leading projects to drive profitable business growth in the Pet Food category.

 

 

PRINCIPAL ACCOUNTABILITIES –

 

  • Assist with development and implementation of key new business development and new category innovation for StarKist; identify opportunities to drive new business, new markets and new category innovation within the Pet Food arena.
  • Gather and analyze market research data to gain market insight and evaluate business strategies.
  • Manage marketing initiatives in support of long-term strategies including marketing spending, pricing, distribution, product portfolio, and packaging initiatives.
  • Assist with developing and implementing the communication strategies of the brand for Pet Food segment.
  • Annual marketing plan development and execution, including work with internal cross-functional teams and external agencies.
  • Analyze, forecast, and budget volume and share for the annual operating plan and periodic adjustments to the plan.
  • Coordinate new product development/restage projects with internal and external resources to support marketing/sales initiatives.
  • Business development and relationship building with Pet food Companies.

 

 

KNOWLEDGE/EXPERIENCE/COMPETENCIES –  

 

  • 3-6 years of overall professional experience in Brand Marketing in consumer- packaged goods marketing.
  • Bachelor’s Degree required, MBA preferred.
  • Prior work experience with a Pet Food Company.
  • Cat Food experience preferred.
  • New product development experience and launching is required.
  • A general understanding of the P&L.
  • This position involves frequent communication with senior management.  Must have excellent verbal/written communication skills.
  • Approximately 25-30% travel is required, including international – passport required.
  • Knowledge of corporate policies and compliance.

 

 

If you have a disability and cannot apply online, please mail your resume and cover letter to:

 

StarKist Co.

1875 Explorer Street

10th Floor

Reston, VA 20190

ATTN: Human Resources

 

Please note: this option is for individuals with disabilities only.

 

StarKist Co. is an Equal Opportunity Employer.  We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, sex, sexual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances. EOE/AA/Vet/Disability

About the Company

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StarKist Co.

StarKist Co. provides trusted, healthy, food products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations®, Salmon Creations® and Chicken Creations™.  As America's favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist's charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

COMPANY SIZE
2,500 to 4,999 employees
INDUSTRY
Food and Beverage Production
FOUNDED
1917
WEBSITE
http://starkist.com/