Associate Director of Marketing

Associate Director of Marketing

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Overview

A dynamic, values-driven organization is seeking an Associate Director of Marketing to lead national media strategy and strengthen CRM initiatives. This role calls for a data-driven leader with proven experience in media buying and a strong understanding of customer segmentation and email campaign management. The company is growing steadily and is recognized for its stability, community involvement, and commitment to doing the right thing.

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Key Responsibilities

Media Strategy Leadership

• Oversee national media buying and planning for high-impact campaigns.
• Manage large budgets and ensure efficient resource allocation.
• Use data-driven insights to optimize media performance and ROI.

CRM & Email Marketing Oversight

• Provide strategic direction and mentorship to the email marketing manager.
• Ensure effective customer segmentation and campaign execution.
• Analyze campaign results and adjust strategies for continuous improvement.
• Drive best practices in CRM to enhance customer engagement.

Cross-Functional Collaboration

• Partner with Legal and other departments to ensure compliance and alignment.
• Foster a positive, collaborative team culture and participate in company events.

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Qualifications

• Proven experience in national media buying (corporate or agency background).
• Knowledge of CRM initiatives, email marketing, and customer segmentation.
• Strong analytical skills with a focus on data-driven decision-making.
• Experience managing large budgets; retail or multi-location experience preferred.
• Ability to lead, coach, and mentor team members effectively.

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Why This Opportunity Stands Out

• Join a growing business that continues to outperform industry trends.
• Be part of a company with a long history of stability and zero corporate layoffs.
• Work in a tight-knit, energetic team that values collaboration and community impact.
• Enjoy a culture that lives its values, gives back through scholarships and local non-profits, and celebrates success.

Salary: $100,000 to $115,000