Associate Brand Manager

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

The Associate Brand Manager provides essential support across various brand portfolios. In this role, you will apply key brand management principles while assisting in the daily implementation of marketing and operational initiatives. You will help ensure projects are executed accurately, on schedule, and in alignment with overall brand objectives.

Key Responsibilities

• Assist Brand Managers in strategic planning, market research, consumer insights, KPI tracking, product and packaging initiatives, pricing analysis, distribution planning, and retail/shopper marketing
• Support Finance and Brand Managers with routine financial reporting, P&L tracking, budget administration, and preparation of core brand documents
• Maintain and distribute key brand resources—annual plans, quarterly brand assessments, and brand standards—on shared platforms
• Coordinate the execution of brand projects from briefing through delivery, including vending, racking, point-of-sale signage, trade/adult consumer premiums, event materials, and other sales/marketing collateral
• Work with Marketing Operations to help manage agency/vendor relationships, marketing materials inventory, production forecasts, tradeshow and event planning, and marketing technology tools
• Support Business Analytics in compiling market trends, competitive analysis, brand performance reports, and social/digital insights to guide decision-making
• Assist Sales and Trade teams with tactical support for distribution initiatives, prepare communications for the sales force, and gather sales feedback to inform brand plans
• Help facilitate brand-related communications across the organization and act as a key point of contact for day-to-day brand updates

Qualifications

• BS/BA in Business, Marketing, or related field
• 1–3 years of related marketing or sales experience with a basic understanding of brand strategy, consumer segmentation, market research, and marketing communications
• General familiarity with regulated or age-restricted industries preferred but not required
• Strong organizational and time-management skills; able to manage multiple tasks with attention to detail
• Clear written and verbal communication skills; comfortable creating presentations and status updates
• Collaborative, proactive, and eager to learn with a strong follow-up and execution mindset
• Strong interpersonal skills; able to build relationships across departments
• Basic understanding of financial concepts and exposure to brand-level reporting
• Proficiency in MS Office (Excel, PowerPoint, Word)
• Travel: Up to 20%

What We Offer

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement

Official Contact Information

• Email: All official emails will come from an @Swisher.com address
• Website: Verify job listings and contact details on https://careers.swisher.com

Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.