(US) - Marketing Professional Senior

Marketing Automation Specialist (SFMC) – Wealth Management
Houston, TX
Pay rate: $66.66/hr W2
12 months contract

Overview
The client is seeking a Marketing Automation Specialist with 5+ years of digital marketing experience and deep expertise in Salesforce Marketing Cloud (SFMC). This role supports wealth management initiatives by delivering highly personalized, data-driven email and journey-based campaigns in a fast-paced environment.

Key Responsibilities

• Design and build personalized, responsive email templates using AMPscript, HTML, CSS, JavaScript, and SQL.

• Develop scalable, modular dynamic content to support multiple campaigns and customer journeys.

• Execute A/B and multivariate testing to optimize templates, content, and journey logic.

• Manage segmentation, list management, SQL-driven automations, and data quality controls.

• Collaborate cross-functionally with Marketing, Sales, and IT to align campaigns with business goals.

• Ensure compliance, accuracy, and best practices across all email and automation activities.

Required Qualifications

• 5+ years of digital marketing experience; 4+ years managing email campaigns.

• Strong proficiency in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, Personalization, Intelligence).

• Hands-on expertise with AMPscript, HTML, CSS; working knowledge of JavaScript and SQL.

• Strong analytical skills, attention to detail, and ability to manage multiple priorities.

• Bachelor's degree in Marketing or related field, or equivalent experience.

Preferred Skills

• Salesforce Marketing Cloud certification.

• Experience with responsive email design and automated journeys.

• Familiarity with Salesforce CRM (SFDC).

• Experience with email testing tools (e.g., Email on Acid).

• Advanced Excel skills; experience handling large datasets and segmentation.

• Exposure to Claravine, Aprimo, APIs, and SQL queries.

Professional Attributes

• Strategic, execution-focused, and detail-oriented.

• Strong ownership, organization, and project management skills.

• Able to work independently and collaboratively under tight deadlines.

• Excellent verbal and written communication skills with a proactive, problem-solving mindset.