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Associate Director Retail Category Development
1 Applications Submitted for this Position

Job Description

Nice-Pak Products, Inc. (NP) is the global developer, manufacturer and marketer of pre-moistened wipes for the consumer market, specializing in personal care, hygiene, household cleaning and disinfection products.

We have several locations across the US and are looking for new Associates to join our team!


The Associate Director Retail Category Development will have the vision, structured thinking and business savvy to lead and advocate the Total Wet Wipes Solution Initiative by providing insights, identifying opportunities and tailoring solutions to drive Nice-Pak category recommendations for each retail partner. This is a pivotal role that will influence a more holistic way of thinking throughout the organization in line with our strategic blueprint. He/she is ultimately responsible for developing total wet wipe solutions to drive the category for the customer. This individual must be perceived as a credible partner that is well-equipped to provide category assessments, product assortment & shelf strategy recommendations to maximize revenue and profit for each retailer. Through analysis, key projects and recommendations, he/she will work collaboratively with Sales and Category Marketing teams across all NP categories, brands and retailers to inform business decisions and develop marketing & merchandising strategies that promote category expansion and brand growth.


FUNCTION A: Data Collection, Analysis, Interpretation and Application
a. Utilize all available data sources to generate the optimal assortment recommendations for retailers’ total sets including private label, NP brands and national brands to drive category growth and NP business
b. Analyze and interpret data to provide tangible and measurable valued recommendations to align with specific business needs and priorities
c. Responsible for ongoing monitoring and conducting routine data management with IRI to ensure data is up to date and valid

FUNCTION B: Drive Retail Category Management process
a. Lead development of the Retail Category Management Center of Excellence through the establishment of insights, reports and best practices that can be shared and utilize to raise the wider organization’s category management competencies
b. Understand and communicate Category Line Review schedules for all key customers, ensuring all key deliverables are received within customer timelines
c. Develop product assortment and placement recommendations utilizing the shopper-centric Wet Wipes Optimization Model (WWOM) including the launch of new items & SKU rationalization or discontinuations
d. Monthly analysis of external and internal sales and profitability data to identify opportunity gaps, success stories, best practices and competitive strategies

FUNCTION C: Partner with Marketing and Sales on business-building initiatives
a. Develop game-changing presentations that support POG recommendations with data and strong visual components for customer bids, joint business planning, new item sales presentations, line reviews
b. Work in conjunction with Director, Strategy & Insights to create and deliver the shopper learning plan which may include custom primary research, syndicated data analysis, use of syndicated reports and new analytic solutions
c. Present key analysis and actionable recommendations to internal stakeholders and customers, including meetings that take place at customer or Nice-Pak facilities

1. Takes initiative, anticipates needs/issues and works proactively to address them
2. Holistic view of the business
3. Leverages and integrates data from multiple sources (IRI POS, Retailer POS, HH Panel Data, Nice-Pak factory shipments) to develop insights and strategies which impact business and/or anticipate changes in the marketplace Requirements QUALIFICATIONS

EDUCATION/CERTIFICATION: Bachelor’s degree in a business related field

REQUIRED KNOWLEDGE: Category Management, data analysis and expertise, strong knowledge of IRI/Nielsen POS and HH Panel data

• 10+ years CPG experience in progressively elevated roles in sales and category management
• Proven track record of designing, executing and successfully delivering positive change within an organization
• Management experience

• Ability to identify and distill a vast amount of data from disparate data sources
• High energy, innovative individual who is motivated by challenging assignments
• Customer-facing experience
• Ability to manage multiple requests with conflicting priorities under tight deadlines
• Excellent presentation skills, with ability to synthesize complex information for audience
• Ability to travel up to 30%
• Self-motivated and able to operate independently, as well as work effectively with others
• Manages to budget, suggests ways to be more efficient




Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well-constructed job descriptions are an integral part of any effective compensation system.

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.

Driven by a commitment to research, quality and service, PDI, Inc. provides innovative products, educational resources, training and support to prevent infection transmission and promote health and wellness. Encompassing 3 areas, our Healthcare, Sani Professional and Contract manufacturing divisions, we develop, manufacture and distribute leading edge products for North America and the world.
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
  • Please refer to the Company’s Substance Abuse Policy which protects the safety and well-being of all associates and potential associates.

Job Snapshot

Employment Type Full-Time
Job Type Management, Retail
Education 4 Year Degree
Experience Not Specified
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 18-0510
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Associate Director Retail Category Development

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