For each supported initiative, create and own the Single Source of Truth (SSOT), a comprehensive document containing key project elements such as business strategy, financials, customer experience, messaging/FAQs, enterprise readiness plans (marketing, operations, technical, PR, marketing, etc.), and post-launch support plans. For each supported initiative, create and own the Single Source of Truth (SSOT), a comprehensive document containing key project elements such as business strategy, financials, customer experience, messaging/FAQs, enterprise readiness plans (marketing, operations, technical, PR, marketing, etc.), and post-launch support plans.