Identify opportunities by studying competitors, market trends, and real user needs Partner with engineering and design as a product champion - providing direction on planning and future features Navigate trade-offs between scope, schedule, and quality to ship products users love Define clear, compelling positioning that sets Apples apps apart Partner with marketing, MarCom, and PR to deliver cohesive launches across web, retail, documentation, and press4+ years in Product Management, including at least one full product development cycle from concept to launch Hands-on experience formulating product messaging and creating outbound marketing for both technical and consumer audiences, and partnering with engineering during early research and development to define product strategy and roadmap, and with marketing and public relations to craft positioning, and define marketing activities Recent experience within the last 3 years in consumer productivity and/or creative software products and technologies, or adjacent Ability to drive communication with key stakeholders, the media, and public, as demonstrated by exceptional presentation skills: developing keynote addresses in an area of deep subject matter expertise, synthesizing information, applying critical thinking and maintaining composure under pressure BS/BA in marketing, business, or engineering - or equivalent experienceProven ability to lead product cycles and collaborate deeply with engineering teams Experience shipping AI-powered features that meaningfully improve what users can do Experience presenting or speaking on a national or global stage Ability to lead through influence, storytelling, and healthy debate Deep understanding of productivity and design apps, and the people who use them Sharp industry awareness of where productivity tools are heading, for both individuals and teams MS/MA/MBA preferred. You will own strategy, development, and marketing in one role, and collaborate with design, engineering, finance, legal, marketing communications, PR, market research, sales, and support.