Skip navigation
Unable to save this job. Please try again later.


Email this Job to Yourself or a Friend

To begin the application process, please enter your email address.

Company Contact Info

  • Charlotte, NC

Already have an account?

Sign in to apply with your saved resumes.

New to CareerBuilder?

Don't have an account? Continue as a guest!

Sorry, we cannot save or unsave this job right now.

Report this Job

Trust and Site Security Team.

Don't miss out on new jobs!

Get the latest Marketing Manager (Management) jobs in Charlotte, NC delivered directly to your inbox. You can unsubscribe at any time.

Saving Your Job Alert

Job Alert Saved!

Could not save Job Alert!

You have too many Job Alerts!

This email address has reached the maximum of 5 email alerts. To create a new alert, you will need to log into your email and unsubscribe from at least one.

Sign Up

or   Sign In Here
Password Must Contain
8 to 15 characters
1 uppercase letter
1 number or symbol
1 lowercase letter
Create an Account with CareerBuilder to save jobs & unlock these great features
See similar job titles and skills to help you make your next move
Upload a resume and become visible to Hiring Managers and Employers
Compare Salary Information to see where you stand amongst your peers
Easily Quick Apply to jobs with just one click!

Email Send Failed!

Senior Manager, Integrated Marketing

SentryOne • Charlotte, NC

Posted 30 days ago

Job Snapshot

Other Great Industries

Job Description

SentryOne is seeking a technology marketing leader that is experienced with the latest martech solutions and best practices for SaaS software demand generation. The Senior Manager, Integrated Marketing will be responsible for strategy and execution of marketing campaigns and programs necessary to support our strategic growth objectives.  The Manager will be responsible for creating the annual marketing campaign plan and corresponding budgets.

The Manager will project manage all campaign activity and execute all deliverables to meet campaign deadlines, including driving creation of messages, communication vehicles, marketing technology and programs (inbound and outbound), monitoring and continually improving cross-channel integrated marketing campaigns. This position is measured by Sales Qualified Leads (SQL's) delivered and ultimately the attainment of marketing’s contribution to bookings numbers.

  • Develop, project manage and execute integrated marketing campaigns, from campaign conception through to creative development and fulfillment.
  • Collaborate with the BDR, Mid-Market, Enterprise and Partner sales teams to ideate campaigns that can win new ideal clients with focus on the healthcare, financial services and independent software vendor verticals.
  • Drive development of campaign deliverables with marketing communications, product marketing, creative design, content team, digital marketing, events, sales and marketing operations and technical marketing to build enablement materials, ads, landing pages, presentations, and whatever is required for use in developing all campaigns including but not limited to research-based lead generation, nurture campaigns, and other campaigns as required.
  • Ensure strong value-based messaging, brand consistency and core values across all campaign communications.
  • Work closely with sales enablement, sales operations and support teams to keep them informed and ensure they are aligned, enabled and trained to execute on campaign execution and results tracking.
  • Develop follow-up processes and tools for sales and maintain strong ties with sales to receive real-time feedback on campaign results that could enhance campaign elements to improve quality or quantity of leads.
  • Ensure marketing campaigns are designed to achieve measurable results.
  • Develop and disseminate campaign dashboards to highlight ROI, enabling further investment in winning campaigns and refinement of less optimal campaigns.
Client Service: Demonstrates strong commitment to meeting the needs of both internal and external customers striving to ensure their full satisfaction.
Organization: Establishes a systematic course of action for self or others to ensure accomplishment of a specific objective. Sets priorities with an appropriate sense of what is most important and plans with an appropriate and realistic sense of the time demand involved.
Communications: Demonstrates proficiency in written and oral communications. Creates an atmosphere in which timely and high-quality information flows smoothly up and down, inside and outside of the company; encourages open expression of ideas and opinions.
Decision Making: Makes decisions authoritatively and wisely, after adequately contemplating various available courses of action. Refrains from "jumping to conclusions" based on no, or minimal evidence; takes time to collect facts before decision-making.

  • Bachelor's degree in English, Communications, or Marketing from an esteemed college or university.
  • 5-10+ years experience in demand generation or a campaign management role at a B2B company, preferably a SaaS software company.
  • Must be fluent in marketing automation (Hubspot a plus), webinar marketing (ON24 a plus), and Salesforce CRM applications. Manager is comfortable learning new martech software as needed.
  • A track record of creating digital and traditional marketing programs such as: email campaigns, online advertising, webinars, direct mail, etc. that deliver measurable results.
  • Passion for data-driven marketing and demonstrated analytical ability. Understanding of A/B testing, cohort analysis, funnel analysis, and segmentation analysis.
  • Familiarity with Pragmatic Marketing or similar marketing methodology framework.
  • Understanding of persona-based marketing concepts.
  • Exceptional writing and copy-editing skills (e.g., compelling/engaging campaign messaging, web copy, email copy, etc).
  • Technical aptitude to use marketing automation, customer advocacy, CRM, project management, SaaS webinar applications.
  • Excellent time management, decision-making, presentation, organizational and problem-solving skills.
  • Extremely organized and highly motivated.
  • Flexibility to work in a rapidly changing environment.
SentryOne is an Equal Opportunity Employer
Job ID: 293
Help us improve CareerBuilder by providing feedback about this job: Report this Job.
For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.
By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.
Don't miss out on new jobs like this
Get the latest jobs delivered to your inbox. Unsubscribe at any time.

Saving Your Job Alert

Job Alert Created

Well, this is embarrassing. We are having trouble saving your search. You can try again or come back at a later time.

Maximum Email Alerts

This email address has reached the maximum of 5 email alerts. To create a new alert, you will need to log into your email and unsubscribe from at least one.