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Assistant Dean for Marketing and Communications at University of Maryland

Assistant Dean for Marketing and Communications

University of Maryland College Park, MD (Onsite) Full-Time

Posting Details

Position Number: 114802
Title: Assistant Dean
Functional Title: Assistant Dean for Marketing and Communications
Category Status: 33-Exempt Regular
Applicant Search Category: Staff
University Authorized FTE: 1.000
Unit: ARHU-College of Arts & Humanities
Campus/College Information:
Founded in 1856, University of Maryland, College Park is the state's flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation's legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation's capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Background Checks
Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify you from employment.

Position Summary/Purpose of Position:
The assistant dean (AD) of marketing and communications reports to the dean of the College of Arts and Humanities ( ARHU ) and is the college's chief strategist responsible for developing and implementing an integrated marketing and communications program intended to raise the profile of the arts and humanities among internal and external stakeholders. The AD is a member of the dean's senior leadership team and collaborates with unit directors, faculty, staff, students, and alumni to guide the planning and execution of major marketing and communications priorities and campaigns. The AD provides counsel and recommendations on policy and action in the management of reputational issues and crises affecting the college. The AD leads a team of five direct reports responsible for all aspects of college marketing, guest experience in the performing arts, public and media relations, creative services, web and digital media, video production, and recruitment and development marketing. The AD monitors and promotes the college's positioning in the marketplace and coordinates its branding and messaging systems with the university.

Minimum Qualifications:

  • Masters' degree in Communication, Public Relations, or related field required.

  • Minimum ten years of progressive leadership experience and demonstrated success in marketing, branding, communications, and/or public relations fields, including five years management experience with creative teams.
  • Exceptional knowledge of the latest digital and integrated marketing tools, including both traditional and emerging media platforms; experience hiring/managing agencies to assist with this work;
  • Demonstrate energy, creativity and overall character to engage team and constituencies, internally and externally, and ability to inspire trust in others;
  • Outstanding interpersonal skills, including both written and oral as well as excellent listening and organizational skills;
  • Demonstrated strong creative process skills with excellent graphic and design sense;
  • Demonstrated ability to design and implement new initiatives; experience applying strategic long-term thinking;
  • Excellent analytical and problem-solving skills, including ability to gather, analyze and summarize data and trends;
  • Demonstrated experience exhibiting exceptional judgment, strong leadership and management skills, collegial work style, and keen sense of diplomacy to facilitate effective collaboration and interdepartmental marketing and communications consistency;
  • Approach issues management in a way that anticipates needs and ensures timely action.
  • Ability to work independently, as well as in a team, and manage multiple and competing priorities to ensure production of high-quality work in a dynamic, deadline-driven environment;
  • Ability to prioritize competing needs and demands so as to manage and delegate workflow on fast-paced timelines;
  • Ability to serve as college spokesperson on a variety of issues.

  • Experience in a higher education.
  • Experience working collaboratively with faculty, senior-level administrators, students, university colleagues and alumni.

Additional Certifications:
Additional Information:
Job Risks Not Applicable to This Position
Physical Demands
  • Expected to attend and work some events, which requires some night and weekend hours.
  • Typical office environment.
  • This position requires a regular on campus presence and is not approved as a fully remote position. Requests for part-time telework must be approved by the supervisor and will be considered based on the operational and business needs of the unit.

Posting Date: 02/15/2023
Closing Date:
Open Until Filled No
Best Consideration Date 03/15/2023
Diversity Statement:
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

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