The Senior UI/UX Designer works as a designer to create user-centric experiences across physical and digital touchpoints. The designer understands user challenges, provides insights, thought leadership, and design thinking toward a solution across end-to-end customer journeys. Responsibilities include, but are not limited to: Work alongside a cross-functional team of researchers, product managers, and engineers to gather and translate user needs, business requirements, and insights into elegant solutions that improve Valley's digital experience across multiple projects.
Design and lead strategy, ideation, and iteration workshops or design sprints.
Advocate for the user's needs and experience while implementing insights-driven design thinking methods.
Own the conceptualization of design solutions with user flows, sitemaps, wireframes, and visual mockups or interactive prototypes.
Communicate design decisions using clear and persuasive stories that are shared with a wide range of audiences, including business stakeholders.
Contribute to Valley's digital design system and help govern design standards for customer and internal-facing platforms.
Keep up with industry standard design pattern trends and best practices.
Contribute to design process improvements and building Valley's UX Design program.
Mentor and support junior designers and researchers.
Create communication tools, such as customer journey maps, service blueprints, presentation templates, and infographics to help our team convey our process and strategy.