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Senior Integrated Marketing Lead at

Senior Integrated Marketing Lead

Washington, DC Full-Time



Every role at Samsung presents a new opportunity to make a lasting, global impact. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We’re seeking innovators to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.Join the Samsung family and be part of the team that’s creating a better future.Role and


Samsung Electronics America is seeking a qualified Senior Integrated Marketing Lead that will be responsible for driving a clear and consistent sustainability message and defining its value proposition across the business to various stakeholders, both internal and externalTranslate technology-focused content into a Sustainability communication plan with multi-layered tactics and messaging to drive consumer insights-based strategyLead Marketing teams to execute the strategy and vision and consolidate and create clear concise briefs to drive efficient work from internal and external partnersCreate Marketing Communication programs that accelerate the business value prop with appropriate audiences utilizing the identified storytelling platformUnderstand the marketing communication toolset and develops and execute integrated communication plans; Collaborate closely with communications teams to scope, design, and launch internal and external marketing campaigns related to sustainabilityCoordinate efforts with global marketing and communication teams to ensure consistent messaging across all platforms and audiences.Create and execute a marketing strategy to increase awareness of Samsung’s sustainability, programs with the intent of driving brand preference; work closely with key business units to develop outreach to consumers that convey key sustainability attributes of productsWork closely with business unit sales and marketing leaders to integrate social impact messaging into product and brand marketing strategies and/or provide a toolkit for adoption by various lines of businessPartner with marketing and PR leaders to develop sales education, training, and collateral to further educate, inspire and build capability/confidence of the team to tell and sell on sustainability advantagesThis role requires an innovative mindset to help create a storytelling platform that resonates and excites audiences both internally and externally while communicating key sustainability attributes of Samsung products. The storytelling platform will manifest in a strategic roadmap and communication plan that elevates Samsung’s Sustainability position both internally and externally, fully leveraging Samsung’s communication ecosystem with clearly defined KPIs and targets. A balance of strategic creative storytelling w/ the ability to think and speak in numbers is the key to success in this roleSkills and


Bachelor’s Degree in marketing, communications, sustainability, or related field with 8+ years of relevant experienceA minimum of 6+ years of experience in marketing, communications, sustainability, or related field isStrong PR experience and demonstrated capabilitiesAbility to collaborate across multiple functionsDemonstrated understanding of strategic thinking - big picture thinker that can link reasons to believe to actionDemonstrated ability to think outside the box (‘finding the story’)Demonstrated learning agility – comfortable pivoting when necessary and acting with speedDemonstrated ability to transform data into insightsProven experience developing and implementing marketing communications campaigns with a strong track record of producing quantifiable resultsKnowledge of – and passion for – sustainabilityArdent understanding of social media channelsInformation technology (IT) savvyStrong leadership to collaborate and guide internal teams#LI-PS1#Hybrid #MotivatedLife @ Samsung -


@ Samsung - Compensation for this role is expected to be between $153,500 and $168,500. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

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  • Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.COVID-19 Vaccine MandateSamsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team
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Location: 837 Washington St, New York, NY, USAType:

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