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Senior Content Marketing Manager at GTT, LLC

Senior Content Marketing Manager

GTT, LLC Newark, NJ Full-Time
Senior Content Marketing Manager
  • Contract Duration 9 Months
Job Description:
  • Senior Manager of the Client Original Content Marketing oversees the execution of content strategy and marketing initiatives from greenlight through launch, while setting and continuously managing appropriate expectations with all relevant stakeholders, including senior leaders across Audible/Amazon as well as talent partners.
  • The role demands an ability to leverage data and analytics to continuously improve and make sound business decisions, but also know how to make the call when all the data isn’t available.
  • The Senior Content Marketing Manager will support the release of exclusive and original titles by formulating the strategy, developing marketing tactics for promotion on and off the client platforms, contributing to the development and execution of earned, owned, and paid media plans, and above all, bringing together and overseeing seamless execution of title-specific campaigns. In crafting campaigns that make buzzy, blockbuster hits out of our premium original content, a strong command of the media and entertainment landscapes and the ability to inspire campaign strategy and execution to those ends is critical for our success and competitive presence.
  • A successful candidate will have a high degree of organization and focus on details, while simultaneously being able to think creatively and innovate to develop big ideas.
Job Responsibilities:
  • Senior Manager Content Marketing will work cross-functionally with the Creative Services, Social Media, Paid Media, PR, CRM, Business Intelligence, and UX teams to connect all the dots on the customer journey and execute plan elements.
  • This role calls for someone who is not only an excellent internal collaborator but also a savvy, consummate professional when interfacing with external partners.
  • The candidate should have experience working closely with media agencies to plan and optimize large media buys designed to drive sales, engagement, and subscription trials for entertainment content.
  • As we look to link various teams, platforms, and respective objectives together, the customer experience and user journey must remain the guiding light.
  • The role will be interfacing with multiple agencies and additionally collaborating in the strategy and execution of experiential marketing events.
  • The candidate should possess great project management and influencing skills to work across multiple teams to achieve success.
Key Responsibilities:
  • Drive marketing strategy by creating marketing plans for audience segments on various channels and deploy the optimal messaging and creativity at all touchpoints along the customer journey.
  • Leverage the Amazon ecosystem to provide Audible and Amazon members with seamless, personalized experiences that drive acquisition and activation activities
  • Drive business case development by bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives.
  • Partner with Analytics, Data Science, and other key stakeholders to define and measure success.
  • Share best practices with cross-functional teams in the US and international regions
  • Proactively identify and resolve issues that may impair the organization's ability to meet its strategic, financial, and technical goals
Basic Qualifications:
  • Minimum of 5-7 years of experience in marketing/digital media/partnerships
  • Excellent verbal and written communication skills
  • Strong organizational and managerial skills with the proven ability to handle multiple projects and deliver results in a fast-paced environment
  • Passion for entertainment content and pop culture, with a strong editorial sense
  • Strong analytical capability and a solid understanding of success metrics
  • Ability to think both strategically and tactically
  • Proficient knowledge of MS Office
  • Must be a self-starter, creative thinker, and quick learner
Preferred Qualifications:
  • E-commerce experience
  • Knowledge and/or experience within the entertainment or publishing industries
  • Basic HTML skills and a general understanding of web development
  • Background in online media and entertainment
About the Company:
  • Our client is a company whose entrepreneurial spirit with a team of pioneers and inventors who are not afraid to disrupt the status quo and apply an innovative approach to everything they do—from revolutionizing an art form to enacting positive change in the cities and countries in which we operate. As the largest producer of audiobooks in the world, they are passionate about well-composed words that are artfully performed. The company’s consistent focus on technological innovation and superior programming has earned them many millions of habituated subscribers. The company’s People Principles celebrate who they are and where they have been, and guide the way they work shoulder to shoulder to enhance the lives of their millions of customers. They reflect and apply to everyone who works with our clients. The entrepreneurs and operators, the dreamers and the doers, those who have worked there for 20 years, and those who have arrived in the past few weeks and months.
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