The Milton Home -
The Marketing position will work in accordance with established guidelines and procedures and/or specific instructions from the Executive Director. This position responsible for implementation of the annual marketing activities plan, maintenance of referrals and census goals, coordination of new resident move-ins and participation in the facilities management team. Furthermore, the Marketing position will provide person-centered support and guidance to residents and their families as they transition through the health care continuum and will collaborate with the providers of health care.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
1. Experience in Marketing with preferably, experience in long-term care.
2. Possesses knowledge and understanding of case management nursing concepts.
3. Caring person with a desire to work with the frail and elderly.
4. Displays optimal intra and interdepartmental relationships.
5. Ability to establish and maintain optimum rapport with residents, family members, providers of health care and regulatory agencies.
6. Ability to utilize computers and other electronic devices for tasks such as timekeeping, in-servicing and documentation.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Key sales/marketing factors in achieving stable census in the facility
a. Create and maintain a solid referral base by developing a sustaining relationship with social workers, case managers, and key referral sources.
b. Track satisfaction surveys to address issues that may lead to negative impressions of a patients stay at the facility.
c. Monitor conversion rates i.e.; referrals to admits to ensure maximum, admissions.
d. Assure that referrals are clinically reviewed on a timely basis.
e. Turnaround referral acceptance or denials to social workers as quickly as possible (30 min. turnaround when possible).
f. As schedule permits visits with accepted referrals to assure admission.
g. Follow-up on referrals to SW/Case managers to obtain update on pt. progress.
h. Maintain weekly referral and sales logs.
i. Plan presentations/luncheons/dinners with SW/Discharge planners throughout fiscal year.
j. Have knowledge of the different payor sources to include Medicare, Medicaid, and Managed Care and correlate the implication of each payor source.
k. Possess strong knowledge of the facility; about provisions of care that can be rendered and promote the facility as the best place a family can place their loved one.
2. Analysis of marketing region
a. Identify organizational mission to assure adherence to it.
b. Analyze market area to identify the community and its needs.
c. Identify the competition/their strengths and weaknesses – how do we compare?
d. Gather information on main referral sources i.e.: hospitals, home health agencies, practicing physician groups, hospices, assisted living complexes.
e. Gather strong analytic information on area hospitals i.e.; specialties - how can we meet hospital discharge needs.
f. Become a viable partner with the area hospitals to transition residents adequately through the continuum of care.
3. Community outreach
a. Identify major senior community organizations.
b. Develop relationship with key leaders in those organizations and take active part in their programming.
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job.
1. The work environment is warm, well-lighted, open and subject to interruptions.
2. Exposure to blood, body tissue of fluids.
3. Exposure to hazardous waste materials, dust and loud or unpleasant noises.
4. At times, the marketing position will interact with co-workers and residents from varying socioeconomic, ethnic, cultural and educational backgrounds.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
1. Ability to endure prolonged walking, sitting, standing, use of pulling, bending, and stooping movements.
2. Ability to adapt to changes in daily work hours and schedule.
3. Ability to walk and stand for prolonged periods of time through duration of workday.
4. Ability to speak clearly and make self-understood.
5. Ability to keep attention on tasks; routinely interrupted.
6. Ability to understand a variety of concepts/approaches.
7. Ability to remember tasks/assignments.
8. Ability to work beyond regularly scheduled shift (overtime) when necessary.
SAFE WORK PERFORMANCE EXPECTATIONS
The safety of employees, residents, and visitors is of paramount importance to our facility. Our workplace safety program will be incorporated as the standard of practice for this organization. Compliance with these safe work expectations will be required of all employees as a condition of employment. Our organization focus will hold all employees accountable for safety performance equal with quality and production expectations.
Employees will be expected to:
1. Follow correct policy and procedures for department and facility Fire/Disaster/Missing Person Plan. Know the location of fire alarms and extinguishers.
2. Follow correct policy and procedure for hand washing.
3. Follow guidelines for proper method of lifting.
4. All doorways, hallways and areas are to be kept clear.
5. Know the location and purpose of Safety Data Sheets (SDS).
6. Follow guidelines for department environment and safety measures.
7. Follow guidelines for safe handling, inspection, maintenance and storage of equipment. Report any malfunction of equipment.
8. Follow guidelines for safe handling and storage of all food items.
9. Follow guidelines for safe handling and storage of chemicals and supplies.
10. Follow correct policy and procedure for reporting of incidents: staff, residents, etc.
Every effort has been made to identify the essential functions of this position. However, this job description in no way states or implies that these are the only duties you may be required to perform. The omission of specific descriptions of duties does not exclude them from the position if the work is similar, related or can be considered essential to this position.
- Marketing Communications
- Marketing Strategies
- Public Relations
- Marketing Management
- Marketing Planning