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Wine Club

Alkar Human Resources Napa Full-Time
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Essential Duties and Responsibilities:

Develops and manage the monthly, bi-monthly and quarterly wine clubs. This entails establishing new club-exclusive benefits, features and programs, club event planning, order execution and fulfillment. As well as programs to promote and maintain wine club membership.

Develop creative communication tools for club members including newsletters, e-mail blasts, direct mailers, and tasting room collateral. Responsible for copy development and design layout for all wine club collateral and monthly news letter.

Promote and tracks Visitor Center enrollments and works with wine club sales/customer service team and tasting room staff to communicate the benefits of wine club membership.

Develops performance reports detailing wine club activity (memberships, new enrollments, retention, cancellations, and full P&L financials). Manages the annual budget and allocation planning for all wine clubs.

Collaborates with the winemaking and operations teams in developing wine production and demand forecasting for future needs for all wine clubs.
Ensures the timely batch processing of wine club shipments allowing for order “add-ons”; partners with shipping to ensure timely and cost effective delivery. Works closely with the shipping team and fulfillment house and finance teams to ensure adequate stock levels in time for club shipments, web orders and reorders.

Manages the wine club selections of company websites and ensures all changes and updates to our wine clubs are communicated in printed and electronic collateral.

Works with the Marketing Department to develop all printed collateral for wine club and leads the development of proactive consumer communications outreach.

Manages segments and analyzes the wine club databases to better understand our consumers’ needs. Manages club member acquisition and retention programs including staff relations, member longevity awards and value-added experiences.

Maintains compliance and direct shipping laws for each state and alters wine club marketing tactics as appropriate.
Communicates with the customer services team and Tasting Room Manager on our wine club details, special offers, etc. to ensure full awareness and appropriate training amongst the support staff.


Exceptional oral and written interpersonal communication skills

Ability to function independently and make empowered decisions that positively affect the customer’s experience

Excellent leadership, problem solving and troubleshooting skills

Computer proficiency: Word, Excel, Outlook, RMS or other database management systems

Skills required

Training
Recruitment
Sales
Hospitality
Training And Development
Retailing
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ALKAR opened in 1985 with the goal of helping local businesses reach their full potential by fulfilling their staffing needs with only the most qualified and tested workers—guaranteed.

Today’s business environment requires strategies to maintain peak productivity and dedicated, dynamic workers. ALKAR works closely with both clients and employees and remains involved through the entire staffing process.

We live and work in the Napa, Solano and Sonoma counties we serve. We know our client’s business needs and have hundreds of pre-qualified candidates to address those needs. ALKAR insures and bonds its employees and pays them a rate commensurate with their skill, thus ensuring businesses highly motivated and trained workers. We offer our employees and candidates excellent opportunities and career development resources.

For over 20 years, the ALKAR name has meant quality, integrity and honesty. Call ALKAR and know your staffing needs will be handled promptly and professionally.

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