Social Media Marketing & Community Manager will engage and promote acquisition and retention of 1-800 Accountant client base and act as the voice of the community when working with our product teams to help us delight our customers. You will be responsible for coordinating with product and marketing teams to promote small business Accounting, Tax, Bookkeeping and Payroll best practices to customers through social media channels. Additionally, you will ensure the quality, tone, messaging, and copy of our social media communications are consistently represented as an authoritative brand to each of its unique and respective audiences, including current and potential small business and solo-preneur clients.
Compensation:Salary is dependent upon experience
With overtime opportunities
Company’s health and welfare benefits including:
401K with employer match!
Accrue paid time off days
Growth! Upward mobility
Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
Work closely with the paid social media team and SEO team to develop highly optimized, engaging, and relevant social media campaigns that address our target audiences’ core motivations and helps to achieve our strategic goals
Respond to all comments and customer questions on all posts, monitor and report on feedback and online reviews
Optimize company pages within each platform to increase the visibility of company’s social content
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
Monitor opportunities for online advocacy and reputation building
Leverage social listening and benchmarking applications to further inform/drive social media content needs
Support PR team to issue company-wide responses to various audiences when unplanned and immediate issues arise.
Use the voice of our brand to manage all community communications
Strategize, create, and keep a monthly calendar for email marketing and social media content
Create engaging, concise, and witty on-brand content for weekly and transactional emails.
Continual testing and revising of email content strategy to optimize for opens, click through rate, and conversions.
Coordinate with other team members in Brand, PR and Marketing to ensure brand consistency
3 years of experience in marketing or related field, with 2 years’ experience in social media, specifically Facebook
Experience with Social Media Marketing and Analytics tools:
Hootsuite, Sprinklr, Hearsay, Zoho etc.
Previous PR experience a plus
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social analytics tools knowledge: ability to explain complex social media data in an understandable way
Strong problem-solving skills
Knowledge of Facebook, Twitter & Instagram’s advertising platforms required
Demonstrated ability to juggle numerous projects and meet deadlines
Goal-oriented self-starter with strong desire to innovate
Customer-centric; ability to engage and develop relationships with followers
Attention to detail
Ability to track, interpret and report on customer engagement KPI’s and metrics
Shared via social media outlets
Build cohesive social media campaigns
Engaged in social media outlets
Overseeing the social media content calendar
Build out social media calendar in keeping with social media strategy
Expand social media presence and platforms
Assist with social media initiatives
Complete other social media projects
Execute social media sweepstakes/promotions
Coordinate social media posting activity
Cover special events on social media platforms
Create social media messages and counsel others on social media usage
Evaluate website and social media analytics
Develop innovative and creative media content across all social media platforms
Maintain the social media marketing calendar
Develop social media campaigns and ideas
Developing social media marketing and advertising campaigns
Implement and manage social media strategy
Promote broader marketing campaigns on social media
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