Responsible for developing and executing short and long-term marketing programs and product lines by performing the following duties.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Working with the VP of Global Marketing, develops product line business plans, including objectives, strategies, and tactics, as well as corresponding budgets.
Manages product line P&L with input into forecasting, operations, and financial controls.
Assists in identifying new growth opportunities, based on consumer trends and competitive landscape.
Develops consumer and trade promotions and advertising campaigns, working with outside agencies and internal resources.
Manages and tracks performance of trade and consumer media plans and promotional calendars.
Develops retailer tie-ins with Company events and sponsorships.
Leads cross-functional teams in the development of new products and product revisions.
Monitors product, market and sales performance, evaluates market and consumer trends, and makes recommendations for product improvement or discontinuation.
Manages development of sales support materials including sell sheets, catalogs and POS materials.
Prepares reports and presentations for sales meetings; helps develop plans for company exhibits at trade shows.
Domestic travel may be necessary.
Directly supervises the Product Marketing Coordinator(s). Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities may include training employees; planning, assigning and directing work; appraising performance, and resolving problems.
QUALIFICATIONS to perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
EDUCATION and/or EXPERIENCE
· Bachelor's degree (BA/BS) from four-year College or university.
· Minimum 3 years experience as a Product Marketing Manager in a CPG marketing environment.
· Proficient with syndicated data (IRI; Nielson, etc.).
· Experience with multiple channels (food, drug, mass, club).
· Experience leading cross functional teams on integrated product development initiatives.
· Experience developing social media and online promotions and ad campaigns.
· P&L responsibility.
· Experience directing external agencies, including advertising and promotions.
· Proficient with MS Office, including Word, Excel and PowerPoint.
Inherent in each position is a general duty to maintain each respective work area in a safe and sanitary condition. Regular, predictable, full-time attendance is required as an essential function of this position. The employee may be required to perform other such duties within the scope of their employment as may be assigned. The employee must also possess the ability to take direction, follow instructions, work with others, follow work rules and schedules, and focus on details.
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management, public groups, and/or boards of directors.
Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
PHYSICAL DEMANDS the physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to walk. The employee is occasionally required to stand and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and depth perception.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.
**All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.**