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1246 West Campus Road
Lawrence, KS 66045
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Director of Strategic Communications
University of Kansas • Lawrence, KS
Posted 2 months ago
Position Overview :
The communications director for International Affairs serves as a dynamic leader of communications, campus outreach, and internationalization advocacy for the division. This position promotes the visibility of KU’s broader internationalization efforts and highlights the accomplishments and value of KU’s international efforts. The position creates and implements a strategic messaging and outreach plan and works collaboratively with key stakeholders across campus and the region to enhance the profile of KU’s internationalization efforts and global impact. The director manages the International Affairs brand, the KU brand internationally, and enhances the visibility of IA both regionally and nationally. The director advocates for international education, supervises media relations, and directs publications, web, and social media. The position represents IP on the communicators’ cabinet, advises and supports the work of all communicator and campus-based programming roles within IA, participates on the Administrative Council with IA leadership, and reports to the senior international officer at KU.
Job Description :
PUBLICITY, COMMUNICATIONS & PROGRAMMING (50%)
Develop, implement, and maintain a comprehensive strategic communication and programming plan to reach audiences across campus, including students, alumni, faculty, staff, and university leadership.
Develop targeted messaging and public relations to raise the profile of KU’s internationalization efforts regionally and nationally under the advisement of the senior international officer.
Collaborate with International Affairs directors, campus programmers, and communicators to establish communication and campus programming goals.
Advise on major communication initiatives within International Affairs offices and programs and collaborate on project management, publication production, and public relations.
Ensure that KU International Affairs messaging and programming is inclusive and supportive of all KU students, scholars, alumni, and faculty.
Establish a consistent message and brand that highlights international expertise, program development, academic innovation, and global research.
Manage the KU brand abroad and ensure quality control for brand when used by recruiters (both KU and non-KU recruiters) overseas.
Plan and/or advise on major campus-based international programming, including Hawk Week events, Admissions events, and the International Jayhawk Festival.
Establish a yearly calendar of campus-based large-scale international programs and maintain consistent messaging and branding for International Affairs events.
Advise and support International Affairs offices in their internal and external communication efforts.
Gather and design strong visual content to support the International Affairs message and brand through limited international travel or management of small travel grants.
WEB, SOCIAL MEDIA & OUTREACH MANAGEMENT (30%)
Create web and social media presence that enhances awareness and strengthens International Affairs’ identity and image internal and external to KU.
Provide marketing and communications that support outreach to establish relationships with external audiences including the IA Advisory Board, local and state government officials, businesses, alumni, and donors.
Establish effective working relationships with KU communications staff, as well as appropriate media outlets to ensure accurate, consistent, and effective coverage of KU’s international efforts, and influence KU’s voice and messaging so it better incorporates KU’s global reach.
Showcase the work and impact of area studies centers; the School of Languages, Literatures and Cultures; and all internationally-engaged units through social media, web, and publications.
Develop and lead a committee of internationally engaged programming/ communications staff among KU’s area studies centers, schools, and departments.
Manage the communications and programming budget, establish good relationships with vendors.
Liaise with KU Today, University Daily Kansan, University Relations and other news offices and agencies to publicize and manage newsworthy international events.
Monitor campus, local, regional, and national print and electronic media for news related to the work of International Affairs.
SERVICE TO THE DIVISION, UNIVERSITY, PROFESSION (15%)
Serve on the KU Office of Public Affairs Communicators’ Cabinet.
Serve on the International Affairs Administrative Leadership Council.
Report to all International Affairs offices regularly (at least quarterly) to share divisional and university updates and news to enhance division-wide communications and mutual awareness.
Engage with NAFSA: Association of International Educators Marketing and Communications Member Interest Group.
Join regional and national NAFSA committees as appropriate.
Participate in and present at relevant professional conferences.
SUPERVISION & OTHER DUTIES (5%)
Advise/supervise on key divisional publications including, but not limited to, admissions and development materials, annual reports, alumni and donor publications, electronic communications, press releases, and promotional items.
Supervise student staff and/or professional staff supporting graphic design and social media engagement.
Other duties as assigned by the senior international officer.
Required Qualifications :
Bachelor’s degree in journalism, English, international relations, area studies, foreign language, public relations, marketing, communications, or relevant field.
A minimum of one year of related professional experience.
Excellent oral and written communication skills as evidenced by work history, application materials and interview process.
Experience with event planning and implementation.
Experience with Adobe software such as Illustrator, Photoshop, or InDesign.
Graphic design, print publishing, and web management experience, as evidenced by application materials.
Experience with presentation development using Microsoft PowerPoint and Excel.
Excellent organizational skills, including demonstrated abilities to set priorities and meet deadlines, as evidenced by application materials.
Experience working with diverse groups as evidenced by application materials and work history.
Previous experience managing large projects with multiple constituents and contributors, as evidenced by work experience and application materials.
Experience which demonstrates excellent interpersonal skills and ability to establish strong working relationships across campus and the community.
Experience working with Drupal or another Content Management System (CMS).
Demonstrated experience working effectively with upper-level management or university leadership.
Preferred Qualifications :
Master's degree in journalism, English, international relations, international education, higher education, foreign language, area studies, public relations, marketing, communications, or relevant field.
Five or more years related professional experience.
Minimum one year of experience supervising staff or students.
Professional experience at a large, public university or international organization.
Social media experience in community engagement.
Experience developing a strategic communications plan.
Experience working effectively within an established institutional brand.
International experience such as study, work, or travel abroad, or regular involvement with an international organization or group.