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Company Contact Info

  • 1380 South Distribution Drive
    Salt Lake City, UT 84104
  • Andrea Knotwell
  • Phone: 303-430-6562

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C&F Territory Manager

Honnen Equipment Co. • Salt Lake City, UT

Posted 2 months ago

Job Snapshot

Travel - Up to 25%
Experience - 5 years
Degree - High School

Job Description

Position Summary:

Position is responsible for the sale, rental, leasing of all new and used John Deere C&F, Wirtgen Group, Allied equipment, and attachments. Responsible for achieving annual sales and rental goals, while providing customer solutions and growing market share; includes developing and maintaining positive customer relationships in an assigned territory.

Essential Functions:

  • Managing an assigned geographic territory and executing a weekly, monthly, and annual sales coverage plan.
  • Develops and maintains relationships with current customers and future prospects to grow sales and rental revenue opportunities.
  • Maintains current product knowledge for all features and benefits of all products and services offered by Honnen Equipment.
  • Maintains knowledge of various dealership financing options, manufacturer sales programs, and promotions.
  • Conducts machine demonstrations and walk arounds for rental and sales deliveries at customer locations and/or jobsite.
  • Responsible for territory market awareness and participation which includes transactional sales reporting to the manufacturer.
  • Responsible for awareness of competitive activity, services, products, promotions and offers.
  • Responsible for creating, logging, and maintaining daily & weekly sales calls and quotes.
  • Responsible for qualifying, coordinating and managing all machine demos, rentals, and sales transactions. This includes following company processes, and completing all required documentation for invoicing.
  • Attending training courses, webinars, and sales meetings as required to stay abreast with current product offerings and market activity.
  • Attending customer events, industry association events, company sponsorships, industry shows, factory trips as needed.
  • Responsible for mutually setting annual TM sales and rental goals with Region Manager.

Job Requirements


  • Bachelor’s Degree, preferred
  • 5+ years of industry experience required, sales preferred
  • Some college coursework or additional industry experience may be considered in lieu of a Bachelor ‘s degree
  • Completion of C & F Sales Certification: Level 1, required
  • Valid driver’s license with clean MVR, required (must be able to meet company driver requirements as set by insurance company).

Knowledge, Skills, and Abilities:

  • Proficient use of computer and related software applications (JDQuote2, Handle CRM, EDA mobile application, JD Dealer net, Excel, Microsoft outlook, PowerPoint, and Word).
  • Machine operation, application, technical background, and industry experience required
  • Strong organizational, attention to details, and time & territory management skills
  • Selling soft skills that include qualifying, presenting, negotiating, and closing to business to business sales
  • Excellent teamwork, interpersonal, self-motivation, and strong communication skills required
  • Basic equipment finance and business acumen background


  • Local travel within the assigned sales territory , occasional out of town travel required for Customer, dealer, or manufacturer training, events, and or meetings.

Physical Effort:

  • Moderate physical activity required by handling objects up to 75 pounds occasionally and/or up to 20 pounds frequently.
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