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  • Orlando, FL 32804

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Public Relations Coordinator

Heart of Florida United Way • Orlando, FL

Posted 2 months ago

Job Snapshot

Experience - 3 years
Degree - 4 Year Degree
Not for Profit - Charitable, Social Services, Healthcare - Health Services
Marketing, Professional Services, Other

Job Description

Heart of Florida United Way is the largest non-profit provider of funds to our most critical health and human service programs serving Central Florida. Our non-profit fundraising efforts ensure that quality health and human service programs are available for hundreds of thousands of residents in Orange, Osceola and Seminole counties.


Core Values:

  • Passion Dive In - Create enthusiasm and inspire others.
  • Authenticity Be Real - Keep it honest and set the example.
  • Collaboration Live United - Work together and mobilize for change.
  • Empowerment Own It - Be courageous and make it happen.


Public Relations Coordinator


The Public Relations Coordinator coordinates and leads public relations and communications initiatives for Heart of Florida United Way. The primary role of this position is to raise the local and national profile of HFUW. This position is responsible for the concept, creation and implementation of media relations such as proactive story pitching, coordinating interviews, writing press releases, drafting bylined articles, maintaining PR reports, coordinating opportunities among internal and external partners, and more. This position will serve as a writer and editor on the HFUW Marketing and Communications staff; cultivate, draft and edit content to be used in a variety of communication channels; execute on the marketing strategy in place and contribute to all aspects of project management and events for the Marketing and Communications team as needed, while supporting efforts of the entire Donor & Volunteer Engagement department.




  • Assist leadership in developing media relations strategy, seeking positive, highly visible placements in local print, broadcast, radio and online media.
  • Coordinate all public relations activities ranging from interviews to press conferences, events, and social platforms.
  • Manage media inquiries and interview requests in a timely fashion.
  • Draft and distribute press releases, media alerts and statements to media list.
  • Proactively pitch HFUW subject matter experts to comment on timely news topics.
  • Maintain digital files for reference data, information, and articles.
  • Work with Marketing/Communications team to connect tactics engaging audiences across all communication channels.
  • Assist in all aspects of social media, event planning and execution and other marketing projects as needed.
  • Assist in the development and production of multimedia content.
  • Assist with developing and nurturing relationships with key influencers in the community and cross-departmental relationships within the organization.
  • Remain knowledgeable regarding industry trends, best practices and techniques.
  • Possess a proactive mentality to take initiative on projects and identify additional opportunities.


Content Development & Writing

  • Create content for press releases, byline articles and statements.
  • Write and edit content including but not limited to bylined/feature articles, blog posts, success stories, marketing and ad copy, e-blasts, newsletters, special correspondence/letters, web copy, video scripts, PSAs and other copy as needed.
  • Cultivate success stories/client testimonials through internal and external interviews and research.
  • Develop an annual editorial calendar in collaboration with others to determine the direction of content for all communication channels.
  • Write speeches for President/CEO, Campaign Chair, Board Chair and various members of Board of Directors and senior staff and volunteers as assigned.


Strategy & Analytics

  • Provide strategic insight and planning on online and traditional content.
  • Monitor, analyze and report PR results on regular basis by tracking media coverage or metrics.
  • Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them.
  • Participate in brainstorming and planning sessions.
  • Conduct research to support PR planning and compiles data and analytics reports indicating trends and outcomes of activity.
  • Maintain a detailed reporting system of media coverage and ROI.
  • Continually evaluate opportunities to connect HFUW work to national, state and local issues.

Job Requirements

  • Bachelor’s degree in Public Relations, Communications or Journalism or equivalent combination of experience and education required.
  • Proven track record developing and executing successful public relations campaigns at a local level, national level or both.
  • Minimum of 3 years of related work experience, with a majority of experience in writing and editing.
  • Strong knowledge of media relations best practices and AP Style.
  • Strong relationships with local media outlets desired.
  • Comfortable and skilled in both broadcast and print media interviews.
  • Exceptional writing and editing skills. Must have demonstrated writing for various channels and audiences (speech, marketing, ad and feature writing experience).
  • Media event planning experience.
  • Computer savvy and working knowledge of databases; design software experience (e.g. Photoshop) is a plus.
  • Well-organized, able to work with multiple deadlines.
  • Must have good people skills and customer service mentality to be able to interact with a variety of individuals/departments/organizations.
  • Excellent planning and organizational skills in meeting deadlines required.
  • Excellent verbal communication and interviewing skills required.
  • Preference Spanish speaking.



We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and robust benefits package for FT employees which includes health, dental, vision insurance, life/accident insurance, paid time off, and a generous contribution into the 401K plan. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job ID: 27211453
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