Responsible for developing and executing short and long-term marketing programs and product lines by performing the following duties.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Working with the VP of Global Marketing, develops product line business plans, including objectives, strategies, and tactics, as well as corresponding budgets.
Manages product line P&L with input into forecasting, operations, and financial controls.
Assists in identifying new growth opportunities, based on consumer trends and competitive landscape.
Develops consumer and trade promotions and advertising campaigns, working with outside agencies and internal resources.
Manages and tracks performance of trade and consumer media plans and promotional calendars.
Develops retailer tie-ins with Company events and sponsorships.
Leads cross-functional teams in the development of new products and product revisions.
Monitors product, market and sales performance, evaluates market and consumer trends, and makes recommendations for product improvement or discontinuation.
Manages development of sales support materials including sell sheets, catalogs and POS materials.
Prepares reports and presentations for sales meetings; helps develop plans for company exhibits at trade shows.
Domestic travel may be necessary.
Directly supervises the Product Marketing Coordinator(s). Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities may include training employees; planning, assigning and directing work; appraising performance, and resolving problems.
QUALIFICATIONS to perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
- Bachelor's degree (BA/BS) from four-year College or university.
- Minimum 3 years experience as a Product Marketing Manager in a CPG marketing environment.
- Proficient with syndicated data (IRI; Nielson, etc.).
- Experience with multiple channels (food, drug, mass, club).
- Experience leading cross functional teams on integrated product development initiatives.
- Experience developing social media and online promotions and ad campaigns.
- P&L responsibility.
- Experience directing external agencies, including advertising and promotions.
- Proficient with MS Office, including Word, Excel and PowerPoint.
Inherent in each position is a general duty to maintain each respective work area in a safe and sanitary condition. Regular, predictable, full-time attendance is required as an essential function of this position. The employee may be required to perform other such duties within the scope of their employment as may be assigned. The employee must also possess the ability to take direction, follow instructions, work with others, follow work rules and schedules, and focus on details.
**All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.**