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Associate Brand Manager

Promotion In Motion Inc Allendale Full-Time
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Help lead aggressive growth for key snack and confectionery brands in the Promotion In Motion portfolio.  Our proprietary and licensed brand portfolio includes WELCH'S Fruit Snacks, SUN-MAID Milk Chocolate Raisins, ORIGINAL GUMMI FUNXMIX, SOUR JACKS Sour Candies, TUXEDOS Chocolate Almonds, and more. 



  • Lead development of new products and packaging projects, managing all elements of project team, working with R&D, purchasing, demand/production planning, external agencies where applicable, and senior management.
  • Drive growth of the seasonal portfolio, including planning, development and tracking of products for Halloween, Christmas, Easter and Valentine’s Day.
  • Assist in development of business/brand plans and budgets.
  • Manage packaging and graphics development, with internal or external design agency.
  • Develop and manage day-to-day elements of social media, PR, consumer promotion and advertising programs.
  • Develop sales analysis/presentations, selling materials and proactively address sales needs for successful distribution and promotion
  • Conduct action-oriented analysis and/or research to uncover key issues to address or areas of opportunity.
  • Work with licensed partners as appropriate, helping foster communication and instilling confidence.
  • Be completely accountable for on-time and successful business execution.
  • Inspires and motivates the team through a lively and engaging management style and care for people.
  • Builds an empowered, engaged, and high performing team by hiring top talent and developing people. A coach and mentor who seeks to share knowledge and grow talent across the organization-your team will want to follow you.
  • Creates development experiences that will grow next generation leaders.
  • Ensures focus and accountability, facilitates collaboration, continuous improvement, and achievement of results. Execute strategies that deliver goals with a commitment to excellence and dissatisfaction for the status quo.


  • Entrepreneurship and Independence:  Able to work and excel in less structured environment; turn ambiguity into action; find opportunity.

  • Commitment:  Completely dedicated to making it happen; bias for action; relentless pursuit of getting it done.

  • Achievement:  Motivated by business success.

  • Team Player:  Can check ego at the door and be comfortable working with others to get things done.

  • Relationship Builder: Able to contribute to a positive and constructive work environment.


Seek candidates with 2-5 years of brand management and/or marketing experience in CPG company, preferably food, including those who have led multifunctional projects.



  • Bachelors degree is a must; MBA strongly preferred
  • Strong vision and focus on where to take the business coupled with the courage, drive, and discipline to execute.
  • Intellectual, financial, and analytical horsepower with ability to apply problem solving techniques and take on business challenges.
  • Demonstrate personal and professional values, being a role model & positive influence on those around him/her. Demonstrates unquestionable integrity and character. Brings out the best in others by these qualities.
  • Demonstrated ability to hire top talent and build talented, engaged, and high performing teams.
  • Demonstrated ability to influence people, including building high levels of trust and commitment.
  • Self-motivated and bias for action.
  • Approachable, authentic and genuine.


Promotion In Motion is a lean, entrepreneurial and fast-paced environment.  This privately-owned company is achieving substantial growth and seeks people who can thrive in this environment, while helping put in place the building blocks to sustain double-digit growth.  Candidates who expect the structure, staff, processes and budgets of a larger organization will not excel.  Rather, candidates who can leverage their experience and ideas while adapting to a different business model can make an immediate impact.

Recommended skills

Self Motivation
Coaching And Mentoring
Training And Development
Packaging And Labeling
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The Promotion In Motion Companies, Inc. (PIM), is one of North America’s leading manufacturers and marketers of popular brand name confections, fruit snacks and other fine foods. The company was originally founded in 1979 and incorporated in 1980 by its current President and CEO, Michael G. Rosenberg. Based in Allendale, New Jersey, PIM is privately owned and is one of the 100 largest candy companies in the world.

Promotion In Motion manufactures and markets licensed, proprietary and private label brands produced largely through its manufacturing affiliate PIM Brands, LLC, located in Somerset, NJ. The company also has wholly-owned affiliates in the U.K., Canada and Spain and maintains offices, warehouses and manufacturing sites throughout the United States, Canada and other locations worldwide.

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