Icon hamburger
US
What job do you want?
Apply to this job.
Think you're the perfect candidate?
Apply Now
Thumsup

You’re being taken to an external site to apply.

Enter your email below to receive job recommendations for similar positions.
Icl3w45z8pxf5mypblb

Senior Analyst, Customer & Channel Analytics

HuntSource Charlotte, NC Full-Time
$70,000.00 - $90,000.00 / year
Apply Now

Company Profile

We are partnering with a leading financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. They have almost 100 years of legacy with a distinctive brand, innovative approach and relentless focus on its customers. With an award-winning online banking system (member FDIC), a growing digital wealth management and online brokerage platform, and a dedicated technology driven approach.

 

Summary of the Role

The Senior Analyst will be responsible for producing meaningful analyses analyzing key digital metrics, including web traffic and user behaviors, to identify key performance indicators, provide actionable insights and improve marketing efficiency and conversion in support of multiple lines of business.

 

Additional Responsibilities

·         Strong emphasis on understanding customer interactions across all channels with a focus on the online/web channel, helping to deliver the best in class customer experience while delivering profitable results.

·         Develop an understanding of the customer experience across all lines of business websites, acting as a liaison between IT, Marketing, and eCommerce teams to help enhance tagging, reporting, and analytical DataMart's in order to generate meaningful analysis about that experience.

·         Use web analytics data from various raw data sources as well as Adobe tools to evaluate the effectiveness of traffic building initiatives and provide optimization recommendations for improvements related to marketing content, user experience and conversion.

·         Help define and recommend measurements, strategies, and reporting using data to drive valuable business decisions.

·         Create and maintain dashboards for internal stakeholders that track and interpret key metrics and respond to ad-hoc requests in regards to digital analytics.

·         Ability to work closely with Marketing, Product, eCommerce, Finance, and other business partners on problem definition and solution delivery for a variety of business problems including digital performance measurement, onsite optimization, offline customer behavior, AB test analysis, business case analysis and cost/benefit analysis.

·         Manipulate and manage data that is typically very large, possibly unstructured, and from multiple sources

·         Conceptualize and build analytic data marts in support of various reporting, analysis and BI tool infrastructure.

 

Qualifications and Desired Experience

·         3+ years of experience of data mining and analysis in financial services or related field

·         Strong knowledge of Impala, Hive, R, Python and/or SQL languages

·         Ability to analyze and synthesize complex data into clear action-oriented recommendations for the business.

·         Comfort level with ambiguity and ability to handle multiple projects at the same time

·         Ability to communicate analytical insights clearly and concisely to individuals from diverse backgrounds

·         Strong background in relational databases and data management concepts

·         Understanding of website and customer data with experience using Adobe Analytics (preferred) or Google Analytics

 

 

Qualifications and Desired Experience

·         3+ years of experience of data mining and analysis in financial services or related field

·         Strong knowledge of Impala, Hive, R, Python and/or SQL languages

·         Ability to analyze and synthesize complex data into clear action-oriented recommendations for the business.

·         Comfort level with ambiguity and ability to handle multiple projects at the same time

·         Ability to communicate analytical insights clearly and concisely to individuals from diverse backgrounds

·         Strong background in relational databases and data management concepts

·         Understanding of website and customer data with experience using Adobe Analytics (preferred) or Google Analytics

 

Skills required

Use Statistical Method
Data Analysis
Provide Insight
Analyze Performance Report
Make Strategic Recommendation
Analyze Statistical Data

Location

Salary Details

Based on Job Title, Location and Skills
$80K
Below Avg. Average Above Avg.

Career Path

See the next step in your career
Senior Analyst, Customer & Channel Analytics
$70,000.00 - $90,000.00 / year
Estimated Salary: $81K
Apply to this job.
Think you're the perfect candidate?
Apply Now

Help us improve CareerBuilder by providing feedback about this job: Report this job

Report this Job

Once a job has been reported, we will investigate it further. If you require a response, submit your question or concern to our Trust and Site Security Team

CAREERBUILDER TIP

For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.

We are the premier technology talent solution dedicated to pinpointing the highest caliber of human capital in the areas of cyber and information security with expertise in security infrastructure, engineering, governance, risk, and compliance. With a proactive approach to customers, regardless of size or industry, we will pioneer for our clients – producing high-quality results that align with their objectives, technology environment, and culture.

View the full profile