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Marketing Director

DeMayo Law Offices, L.L.P. Charlotte, NC Full-Time
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Responsible for the development and monitoring of all marketing initiatives, community service & public relations efforts for mid-sized law firm.

Responsibilities:

  • Develop and manage all branded and non-branded print advertising with constant updates and modifications based on metrics and empirical data. Develop new marketing mediums and channels from concept to distribution.
  • Administer and measure the success of internet marketing initiatives and develop the growing social media presence.
  • Direct and implement social media campaigns (Facebook, You Tube, Twitter, LinkedIn and Instagram).
  • Continue to develop the Michael A. DeMayo scholarship program in its 14th year of providing over $520,000 in scholarship money to deserving high school seniors.
  • Work in conjunction with multiple media agencies in the creative development of branding and messaging for both core and non-core television advertising.
  • Identify and spearhead charitable-giving and sponsorship campaigns and initiatives with emphasis on growing existing community initiatives.
  • Analyze the cost of and efficacy of all firm marketing campaigns using metrics and empirical quantifiable data.

  • Bachelor’s degree in marketing, communications, or related field. Master’s degree preferred
  • Minimum of five years’ experience in a legal/marketing setting
  • Proficient and experienced with Google Analytics, TNS Media Intelligence Reports, YouTube, Facebook, Twitter, & LinkedIn. Case management software (Needles) familiarity & knowledge a plus
  • Assertive, self-starter who can think outside the box but take direction and understand the core marketing initiatives
  • Strong organizational and communications skills

 

The Law Offices of Michael A. DeMayo is an equal opportunity employer and prohibits discrimination and harassment of any kind. All employment decisions are based on qualifications, merit, and business need, without regard to race, color, religion, national origin, sex, age, disability status, genetic information, military or veteran status, or any other characteristic protected by law.

Skills required

Campaigns
Marketing Communications
Marketing Strategies
Public Relations
Marketing Management
Marketing Planning
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Attorney Michael A. DeMayo founded DeMayo Law Offices in September 1992. Since that time, our staff has grown to 100+ legal professionals dedicated to the representation of seriously injured individuals in North and South Carolina. Our firm has seen substantial growth over the past few years, and in addition to our Charlotte office, we have opened two satellite offices in Hickory, and  Monroe to help better serve our clients in surrounding counties.

At DeMayo Law Offices, L.L.P. ® we have represented over 81,000 individual clients and have had numerous large settlements and verdicts.

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