Men's apparel brand is looking for a Sr. Performance Marketing Manager to join their DTC team full-time.
The ideal candidate is analytics driven, thrives in a fast-paced evolving organization, and has a background working in the DTC, start-ups and/or in the eCommerce space! The Sr. Performance Marketing Manager will be responsible for developing, implementing and managing the digital ecommerce strategy for continued merchant growth. This person will help craft, build and drive the strategy, dictate investment efficiency, handle day-to-day management of digital campaigns, advise on ecommerce strategy, and advise on best practices/customization for the website and customer experience.
WHAT THE JOB ENTAILS - Develop, implement and manage digital ad strategy for acquisition/retention across organic and paid channels – existing and new. - Conduct audit/analysis of campaign and ecommerce performance to advise on CPA and inform overall ad budget. Submit advertising spend allocation essential for business growth. - Activate and manage CRM, affiliate and influencer marketing, plus other channels for growth - Execute ad hoc programs with separate goals and budgets as landscape shifts. - Manage and optimize paid marketing budgets to grow acquisition channels - Own performance marketing reporting, communicating trends and provide actionable insights to stakeholders. - Collaborate with in-house Web Developer/Designer in building campaign assets, A/B testing, customizing templates and themes, and other optimizations for growth. - Implement testing strategies to improve KPIs and maximize full funnel performance. - Expanding tech stack for improved KPI performance and increased revenue. - Partner with external paid media agency and manage performance and reporting - Partner and advise social media coordinator on key initiatives and overlapping programs/campaigns.
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