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Director of Marketing and Engagement

Florida Chamber of Commerce Tallahassee Full-Time
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Description

The Florida Chamber of Commerce Foundation is looking for a Director of Marketing and Engagement.
The Director of  Marketing and Engagement spearheads strategic communications and engagement and will be responsible for marketing and messaging (traditional and social media); branding; media, public relations; corporate, board and member communications. This individual will be responsible for regular engagement with partners and business leaders in initiatives designed to secure Florida’s future.

Responsibilities include but not limited to:

·         Work with internal and external partners to develop and deliver positive and impactful messages and experiences 

·         Proactively report on trends and activities relevant to stakeholders and the Foundation.

·         Develop a full range of written materials including articles, press release, speeches, member correspondence and event marketing materials

·         Ensure all messages are developed and implemented to drive business growth, build brand equity, and positively impact policy.

·         Protect outcomes and Foundation reputation

·         Develop marketing plans for research initiatives and convenings

·         Developing targeted media lists

·         Forming appropriate relationships with press

·         Coordinating activities of outside PR/Media relations councils and other vendors

·         Leading proactive engagement with all brand audiences

·         Cultivating and nurturing relationships with brand audiences

·         Managing special events and other meetings

·         Collaborate with Chamber Enterprise on all Chamber Foundation Communications

 

Requirements

 

·         Strong writing, marketing and branding skills

·         Integrated marketing experience

·         Excellent oral and written communications skills

·         Media relations training

·         Strong organizational and member management background

·         Proven ability to manage multiple projects in a collaborative and results-oriented environment

·         Demonstrated ability to develop and execute communications and branding plans

 

Bachelors in Public Relations, Communications, or Journalism preferred.  5+ years of association or chamber management experience or other related background may substitute 

 

Send cover letter, resume and salary requirements to Cindy McCray, HR Manager, cmccray@flchamber.com

Recommended skills

Public Relations
Communication
Integrated Marketing Communications
Marketing
Public Speaking
Articles
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Today, Florida’s economy is rebounding at a pace that has other states looking to us for leadership. Our state is growing by more than 1,000 net new people a day, we are the third most populous state in the nation welcoming more than 105 million visitors each year, nearly one in 10 U.S. jobs in 2015 were created in Florida, education reforms continue to help close achievement gaps, and our unemployment rate — once at historic heights of more than 11 percent — has continued to remain below the national average.

And while many would have you believe our state’s successes come from only our sunshine and beaches, at the Florida Chamber we know firsthand that our state continues to move forward thanks, in part, to a united business community that believes in free enterprise, believes in private-sector job creation and fights for a stronger Florida.

In fact, our efforts to make Florida a global leader continue to be challenged by groups who stand in the way of American competitiveness, free enterprise and economic opportunity for all Floridians.

Environmental extremists continue to deploy regulation after regulation to hurt our efforts to plan for smarter growth and protect our environment as we move toward solving our water challenges. Unions that unabashedly put the interests of their members before the interests of Florida’s students continue to try to take options away from students and their parents and, in turn, limit a child’s opportunity.

Incredibly, some politicians are following the trial lawyer playbook and continue to side with special interests who put themselves ahead of what’s right for Florida. In fact, some politicians have proved their loyalty to billboard trial lawyers who exploit Florida’s legal system by refusing to act on Florida’s worsening lawsuit abuse problem. Insurance abuse, fueled by trial lawyers looking for a payout, continues to cost Florida’s families and businesses hard-earned dollars — an average of $3,400 per family of four.

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