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Content Marketing Associate at Trilliant

Content Marketing Associate

Trilliant Work From Home, GA Part Time
$35.00 - $55.00/Hour
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At Trilliant, we’re dedicated o a world that’s always learning and to our talented team who makes it all possible. In the renewable energy lead gen space we are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

We value Diversity, Equity and Inclusion. We value the power of inclusive culture, so we embed diversity and inclusion in everything we do. Trilliant promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential. Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are determined to create a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive.

JOB SUMMARY

Trilliant is looking for an innovative, creative Content Marketing Manager. The ideal candidate will develop, execute and implement compelling, multichannel, bar-raising content that drives engagement and supports the buyer journey from awareness to advocacy. This candidate will excel at working cross-functionally within marketing and with other teams to develop content that speaks directly to both prospects and customers about their critical business needs. This role will report to and work closely with the Director of Demand Generation.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

  • Create engaging content in the form of whitepapers, eBooks, reports, infographics and case studies to be used in both inbound and outbound marketing campaigns
  • Exhibit a strong understanding of SEO/Organic Search best practices in content creation by leveraging keyword targeting, proper content structure and continuous improvement of Trilliant's earned traffic goals
  • Develop, write, and edit material for the two-sided B-Stock blog, designed to educate prospects and current clients
  • Research topics and ideas to include in the monthly eNewsletter and facilitate distribution with the Email Marketing Manager
  • Work closely with Demand Generation Specialist and Sales Managers to monitor performance of content and optimize pieces based on feedback
  • Work with Marketing & Sales Programs Manager to build engaging presentations for webinars and trade show speaking engagements
  • Keep content fresh and updated on the Trilliant Seller Resource page
  • Participate in special projects and initiatives as needed by the marketing team

MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES

  • Desire to learn how to create marketing content used in demand generation programs, displaying strong writing skills
  • Ability to learn how to produce content for web, print and marketing channels in a B2B space targeting large enterprise
  • Substantial interest of SEO best practices and can learn 
  • Knowledge of the buyer journey from awareness to advocacy and solid understanding of marketing content needed at each stage that will engage both prospects and customers
  • Strong interpersonal and relationship-building abilities, with the desire to work collaboratively
  • Project management ability and getting project tasks done through others
  • Professional communication skills


PREFERRED QUALIFICATIONS

  • Experience with graphic design, has a ‘designer’s eye’
  • Knowledge of Adobe Suite
  • Experience in leading a content mapping project
  • Knowledge of content syndication
  • Experience in e-Commerce, retail or reverse supply chain

Recommended Skills

  • Affiliate Marketing
  • Affiliate Networks
  • Campaigns
  • Marketing Strategies
  • Pay Per Click
  • Seo Copywriting
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