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  • Arlington, VA

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Public Relations (Social Media Rockstar)

LIDL US, LLC • Arlington, VA

Posted 19 days ago

Job Snapshot

Experience - At least 1 year(s)
Public Relations
Media - Journalism - Newspaper


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Job Description

Job Summary

The Social Media Community Specialist is an appointed administrator for Lidl’s corporate social media communities with the goal to establish a presence for Lidl as a brand on social as well as integrating our messaging into the online community in a compelling and valuable way. This role is essential to Lidl in order for us to have the resources to effectively support customer care queries, social engagement and wider marketing campaigns.  The Specialist reports to the Public Relations Manager – Social Media.

Essential Functions

  • Engagement and content amplification by leveraging influencer relationships
  • Manage the design, planning, construction, and execution of influencer campaigns
  • Research and identify key influencers, bloggers, and online media
  • Execute the day-to-day influencer activities
  • Identify, establish, and manage ongoing opportunities for Lidl to engage with influencers
  • Secure and negotiate earned and paid partnerships on behalf of Lidl including but not limited to product reviews, product drops, social engagements, and user-generated content
  • Summarize insights and conversations to create actionable, client-facing reports that lead to optimization
  • Review user generated comments and posts in a quick and timely manner
  • Respond to comments when appropriate to foster a positive community and add value to the user’s experience
  • Escalate User Generated Content where appropriate to internal stakeholders
  • Participate constructively in department projects and communications

Job Requirements

Required Knowledge, Skills, Abilities

  • Knowledge of functionality of all social media platforms
  • Basic knowledge of best practices of public relations
  • Basic knowledge of best practices of customer care
  • Excellent communication skills and creative writing skills with a passion for social media and connecting people
  • Ability to work well under pressure and in potential crisis situations
  • Demonstrated ability to produce community management guidelines and documents that reflect the understanding and implementation of the role of social media and its effects
  • Excellent attention to detail
  • Knowledge and/or experience in online reputation management
  • Work well under pressure
  • Ability to manage multiple projects simultaneously


Required Education, Certifications/ Licenses, Related Experience

  • Bachelor’s Degree is required
  • 1-3 years of experience managing social media platforms or communities for brands


Physical Job Requirements

  • This position requires the ability to remain in a stationary position (standing and/or seated) more than half the time
  • The person in this position may need to move about the store(s), distribution center(s), warehouse(s), and/or corporate office(s) more than half the time
  • The person in this position must be able to maneuver (lift, move, carry, slide, etc.) less than 15 lbs.
  • This position operates machinery and/or equipment that requires the constant use of hands/fingers/wrists (ex: typing, sweeping, slicing deli meat, operating the Point of Sale system, etc.) more than half the time
  • This position requires the ability to spend all of the time viewing computer monitors
  • The person in this position must be able to identify and distinguish between colors all of the time


Travel Requirements

  • This position commutes between regional offices/distribution centers less than 25% of the time
  • This position requires overnight domestic travel less than 25% of the time
  • This position requires overnight international travel less than 25% of the time
  • Anticipated travel will be by car, air, and/or train
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