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US Director of Sales

Ames Full-Time
$100,000.00 - $130,000.00 / year
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Job Description

US Director of Sales

Core Function:

     To ensure the US market generates maximum profitable sales through the development and execution of an annual sales plan in coordination with all Company brands and production sites. The entire plan should enable the business to meet or exceed our Strategic Plan's expansion and financial targets maximizing organic growth and new business initiatives.

Secondary Function:

     The successful candidate will work closely with our product managers to ensure the US sales staff leverages their technical knowledge of product lines, established distribution channels, independent representatives and our direct sale customer base accounts.


     Sales of manufactured grain handling and feed products throughout the US market

Reporting to:

     Senior Director of Sales


     The US Director of Sales will be given sufficient authority to enable successful performance of the entire US sales team serving our client base from throughout their designated territories.

     This role will actively keep Site Leaders informed regarding sales and marketing plans by

product category, the progress on sales, and any changes required to hit sales budgets.

     The incumbent will be expected to recommend changes to programs that will improve service and delivery of all products, terms and conditions for distribution channels.

     Champion the execution of our market plans for all the product lines under their direction, and ensure implementation of these plans in coordination with our Product Managers.

     Direct involvement assisting our leadership with the analysis of new product development and acquisition opportunities.

     Control expenses within our approved budget

     Recommend and monitor acceptable levels of exposure on individual accounts.

     Actively engage key accounts to maintain and improve business relationships

Job Requirements


1.  Provide leadership and supervision to direct reports

2.  Develop and direct the business and site sales plans

3.  Achieve sales goals by product category and territory as set in annual budget

4.  Maintain positive and productive relationships with independent representatives, distributors and dealers

5.  Work closely with Product Managers to coordinate individual product line needs and ensure the implementation of their sales/marketing plans by product

6.  Monitor accounts and assist with collections

7.  Oversee field service and warranty requests

8.  Manage farm shows in conjunction with Product Management teams and Marketing

9.  Evaluate sales effectiveness of team and implement improvements

10.  Gather competitive intelligence for strategic analysis and process improvement opportunities

11.  Other duties as assigned

Accountability and Performance Measurements:

1.  Variance to budget (Sales forecast, Gross Margin, EBITDA, SG&A)

2.  Implementation and coordination of Product line business plan

3.  Effectiveness as a leader, communicator, mentor, and team player

4.  Bad debts/uncollectables

5.  Accuracy of price lists, programs, quotations

6.  Effective utilization of field inventory and supply chain optimization

7.  Level of customer satisfaction

Desired Candidate Competencies:

1.  Demonstrated success in an Executive Sales/Marketing Management role(s)

2.  Manufacturing background with exposure to production of agricultural equipment

3.  Lean manufacturing and process improvement know how and experience

4.  Industrial sales and trade show expertise

5.  Employee development and retention skill sets

6.  Independent self-starter with ability to manage territory and staff from in Home Office

7.  Capable of travel to customers, trade shows, company sites with Company vehicle

Recommended skills

New Product Development
Product Management
Marketing Management
Business Planning
Sales Effectiveness
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