Create a Job Alert.

Enter your email below to save this search and receive job recommendations for similar positions.
Thank you. We'll send jobs matching these to
You already suscribed to this job alert.
0 suggestions are available, use up and down arrow to navigate them
What job do you want?

Director, Advertising job in Atlanta at CareerBuilder

Create Job Alert.

Get similar jobs sent to your email

List of Jobs

Apply to this job.
Think you're the perfect candidate?
Apply Now
Director, Advertising at CareerBuilder

Director, Advertising

CareerBuilder Atlanta, GA Full Time
Apply Now

Director, Advertising

Summary of the Job:

The Director, Advertising is an experienced, results-driven, resonant leader who will plan, design, and coordinate the execution of all online marketing campaigns for CareerBuilder. This leader will build CareerBuilder’s online marketing strategy, with a focus on increasing engagement and conversion of all target audience segments. The person in this role will be an integral contributor to a fast-paced, high-growth company in an industry that is ever-evolving.

As the Director, Advertising, you will be responsible for: developing and executing an overarching approach with market-specific digital messaging, utilizing search engine optimization, comparative market analytics, competitive business analysis, and all other online platforms that are specific for our company and its products to drive market awareness.

Essential Responsibilities:

  • Develop, implement, and execute digital marketing initiatives and activities to support and optimize brand and educational campaigns, PR, events, corporate programs, partnerships, and sponsorships.
  • Translate digital data-driven strategies into comprehensive marketing plans and go-to-market execution.
  • Lead digital marketing strategy. Create, curate, and manage the publishing of relevant, original, high-quality text, images, and video content.
  • Accountable for driving strong results, on-going optimizations, testing new capabilities and cost savings for paid media program
  • Strategic planning for company website; prioritizing, itemizing, and planning content development to fill content gaps identified via competitive and audience research
  • Measure and report performance of all digital media marketing campaigns. Assess performance against goals (ROI and KPIs).
  • Challenge direction, or the status quo, and seek alternate perspectives and approaches in developing effective digital strategies
  • Manage budgets and workflow, track timelines and deliverables
  • Oversee CPC and CPA digital marketing campaigns on job aggregator websites through daily reporting, management of API job feeds and tracking of key KPIs in order to drive traffic and applications to external job postings in both the US and Canada.
  • Continuously explore new technologies, make recommendations for improvements, and implement new strategies

Required Knowledge and Skills:

  • Minimum 10 years of relevant experience
  • Minimum 3 years of supervisory experience
  • Strong organizational and communication skills to give leadership visibility into marketing efforts, successes and challenges
  • Analytical and data obsessed to drive continuous improvement, optimize a team’s approach and company forecast
  • Autonomous, results-driven, creative thinker, with strong leadership skills
  • Excellent understanding of the full modern marketing mix, up-to-date with trends and best practices
  • Strong knowledge of online media channels including programmatic display/video, paid search, social, email, and affiliate marketing
  • Able to adapt quickly to frequently changing business objectives
  • Proficient in Google Adwords, Bing Ads, Google Analytics, and third party Ad Management platform Marin or Kenshoo
  • Knowledge of the broader digital marketing landscape, marketing pipeline, analytics, and automation
  • Strong analytical/reporting skills and data-driven thinking
  • Detail-oriented and organized
  • Proficiency with Microsoft Office Applications (Outlook, Word, Excel, etc.)
  • Strong interpersonal skills
  • Excellent written and verbal communication skills - both phone and email
  • Experience with managing digital B2C demand generation

Recommended Skills

  • Digital Marketing
  • Affiliate Marketing
  • Contextual Advertising
  • Online Advertising
  • Search Engine Optimization
  • Analytics
Apply to this job.
Think you're the perfect candidate?
Apply Now

Help us improve CareerBuilder by providing feedback about this job:

Job ID: 30238

CareerBuilder TIP

For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.