The Marketing and Sales Data Analyst assists with managing daily tracking and reporting of the Marketing and Sales data. The Data Analyst is responsible for creation and management of standard reports on leads, applications and students, as well, sales process, lead conversion and ad hoc reports as needed. Business reporting is shared with our Sales and Marketing teams as well as the executive team. This individual must have an eye for analyzing data, ability to recognize data trends, make hypotheses and suggest possible actions to improve business performance.
Translate Marketing and Sales stakeholders requirements into data dashboards and reports to help support business decision making
Develop, track and report performance metrics and KPI’s
Design and build reports and analyses; provides data analysis and recommendations in support of key strategic initiatives
Supply a consistent set of reports periodically, metrics, and KPIs to measure Sales and Marketing performance against objectives in a standardized way
Performs ad hoc top-level analysis to identify strategic opportunities
Work closely with Sales and Marketing to provide actionable business insights
Monitor, analyze, and report on key performance indicators from website data, Google Analytics and CRM.
Degree in technical or business curriculum
1-4 years of data analytics experience
Must be professional in conduct and practice
Ability to work in a team environment
Must have the aptitude and desire to learn new competencies and skills
Adhere to all established company policies, procedures, and safety rules
Extensive experience and working knowledge of computers, especially in data extraction/reporting software
Expertise in delivery technologies and data access, including familiarity with metadata, data organization, data integration, data quality assessment
Experience with Excel analytics, Google Analytics, CRM, SQL Server or similar
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Job ID: Analyst
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