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Regional Director Marketing & Communications at Shriners Hospitals For Children

Regional Director Marketing & Communications

Shriners Hospitals For Children Lexington, KY Full-Time
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The Regional Director Marketing & Communications directs the strategic marketing and communications plan to achieve the goals of Shriners Hospitals for Children (SHC) and directs all marketing and communications initiatives including, but not limited to, budgeting, media relations, writing, editing, digital content (website and social media), internal and external communications. The Regional Director reports to facility leadership, Board of Governors, and communicates regularly with the Senior Regional Director and Home Office. The Regional Director actively builds and maintains relationships with media outlets, community partners, non-profits and other stakeholders and serves as facility spokesperson/Public Information Officer (PIO). The Regional Director provides marketing and communications support and works closely with Donor Relations and Business Development, and maintains positive relations and open communication with members of the health care community and Shriners International fraternity in the local market.

This position will cover the Cincinnati/Dayton, OH and Lexington, KY locations.


Management and Supervision 45%

Direct marketing and communications strategic plan to support facility and system goals

Member of facility leadership team

Report regularly to administrator, Board of Governors, leadership team and home office Marketing & Communications leadership

Provides reports on department activity and progress toward goals to facility leadership, Board of Governors and home office Marketing & Communications.

Create and follow department budget, anticipating needs for future adjustments

Analyze local market data and national health care trends to inform strategy

Serve as facility spokesperson/PIO

Supervise, mentor, train and instruct direct report(s)

Collaborate and serve in leadership roles with internal teams, especially Business Development, Donor Relations, and home office Marketing & Communications

Strategic Communications 25%

Write, edit and post content for SHC website, location microsite, intranet and social media channels.

Research, write, edit and submit patient stories and other articles to support marketing, donor relations and business development

Develop and oversee digital content and execute location- and system-wide strategy

Direct internal communications

Follow AP style and SHC identity standards

Acts as media escort within facility

Research, write and distribute press releases and media advisories

Collaborative Communications 25%

Direct Shriners International temple relations

Model brand ambassador, enthusiasm, positive morale and teamwork among employees

Manage facility special events such as public celebrations, celebrity and VIP visits and others as requested

Ensure confidentiality and patient privacy during tours, events and media visits

Presentations and public speaking to Shriners International temples, community organizations or groups

Travel as needed to attend meetings or represent SHC at community, temple or fundraising events

Establishes and maintains excellent relationships with members of the Board of Governors, location administrator, leadership team and home office leadership.

Departmental Support 5%

Upload photos, videos and consents to Digital Assets Management system

Research media outlets and maintain current media contact list, using media monitoring platform


● 10 or more years of marketing, communications and public relations experience required


● Bachelor’s degree in Marketing/Communications, Public Relations, Journalism or a related field required

● Master’s degree in one of the above fields preferred


General Competencies:

● Media relations

● Ability to manage multiple projects

● Writing and editing


● Collaborates with internal teams, especially Business Development, Donor Relations, and home office Marketing & Communications

● Delegates when appropriate

● Operates within a budget

● Uses sound judgment in decision-making when handling sensitive information

● Develops metrics for measuring marketing and communications efforts

● Accepts responsibility for decisions, actions and results

● Has a strong sense of urgency about solving problems and completing work

● Meets deadlines or communicates well in advance of deadlines legitimate reason(s) for moving deadlines back

● Welcomes new projects or tasks or additional work without complaining

● Carefully weighs the priority of things to be done

● Communicates effectively with people at all levels in the organization

● Communicates important information as necessary

● Keeps supervisor and / or others informed about progress and problems-avoids surprises.

● Takes possession of work as his / her own and avoids blaming others for problems that may arise

● Works well with others


● Comes to work on a consistent basis and does not miss excess amounts of work

● Is punctual and begins work as scheduled

● Willing to change current responsibilities as necessary to take on other responsibilities or tasks 

● Tries to improve performance when asked to do so

● Anticipates the consequences of his / her decisions

● Assumes responsibility for meeting personal goals and fulfilling requirements of the position

● Performs work independently without being prompted

● Brings and appropriate level of creativity to his / her position

● Manages own time effectively and organizes work to maximize productivity


● MS Office Suite proficiency

● Media monitoring platform, Hootsuite, website Content Management Systems proficiency

● Adobe Creative Cloud knowledge preferred

● Correctly spells and uses punctuation

● Pays close attention to accuracy and detail

● Bilingual preferred

Recommended skills

Healthcare Marketing
Public Relations
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