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Customer Analytics Manager I

M&T Bank Baltimore Full-Time
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Overview:
The Customer Analytics Manager, reporting to the Head of Digital Analytics, will be at the center of M&T's digital transformation with the delivery of end to end analytics solutions. This leader will collaborate with marketing, technology, product, and operations teams and serve as a product owner with regards to specific initiatives (data layer, tagging, data governance, CDP, etc). We are seeking an outstanding candidate to lead this important enterprise-wide function supporting the digital marketing team.

Primary Responsibilities:
  • Owns end to end digital analytics solutions, with a focus on automation of insights (from strategy, tagging, reporting and analytics)
  • Manages a team of offshore digital analytics resources
  • Accessing and consolidating digital marketing data from a variety of analytic tools (Platforms, Database, Website, Media)
  • Creation of dashboards & data visualization of reporting, campaign analysis, and models
  • Building frameworks to ensure all KPI's are tracking appropriately and that these KPI's ladder back up to business objectives.
  • Identifying potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed.
  • Adhere to applicable compliance/operational risk controls in accordance with Company or regulatory standards and policies.


Education and Experience Required:
Master's Degree or an MBA, preferably in a quantitative (statistics, economics, operations research, etc.) or related field.

A minimum of 7 years of relevant work experience.

In-depth knowledge of statistical tools (e.g., SAS, SPSS) and techniques (linear regression, time series analysis, factor analysis, cluster analysis etc.) used for modeling, segmentation, and in-depth data analysis

Education and Experience Preferred:
  • Bachelor's degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing or psychology.
  • 5-6 years of relevant professional experience conducting digital analytics including media, search, social, websites, email and CRM knowledge of Google Analytics Premium & Adobe Analytics is a plus.
  • Ability to create dashboards and data visualization utilizing Tableau, Google, ThoughtSpot, Looker
  • Experience with SQL is required (or complimentary language: R/Python/etc)
  • Experience with Analytic tools/data sources Google, Adobe, Media platforms (ie - DCM, Bing, Facebook, Twitter), Programmatic
  • Experience in QA'ing Google and Adobe event, tracking and tagging is required.
  • Advanced level user in Excel pivot tables, charts, v-lookups, and dashboard creation.
  • Familiarity with databases (what they are, how they are structured and used) is preferred.
  • Familiarity with tagging tools (ie - Google & Adobe Tag Manager, Tealium, Ensighten)
  • Experience with Email and Database analytics
  • Experience building attribution models
  • Familiarity with statistical software and data manipulation tools such as SAS, R, or SPSS is preferred but not required.
  • Advanced Microsoft PowerPoint skills and experience developing stakeholder presentations


 

Skills required

Use Statistical Method
Data Analysis
Provide Insight
Analyze Performance Report
Make Strategic Recommendation
Analyze Statistical Data

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Customer Analytics Manager I
Estimated Salary: $81K
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Job ID: R07208

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M&T Bank is a multi-state community-focused bank serving New York, Maryland, New Jersey, Pennsylvania, Delaware, Connecticut, Virginia, West Virginia and Washington, D.C. Founded in 1856, M&T Bank provides banking, investment, insurance and mortgage financial services to consumer, business and government clients.

Fast Facts

  • One of the 20 largest U.S.-based commercial banks
  • $123 billion in assets as of December 31, 2015
  • 3.8 million customers
  • 17,000+ team members
  • 800+ domestic full-service branches
  • 1,600+ ATMs
  • Online banking (mtb.com) and mobile devices

We’re headquartered in Buffalo NY, and we are organized around 17 community bank regions lead by local regional presidents. This means decisions about loans and community activities are made locally, by the people in the bank who know the community best.

Of the largest 100 banks operating in 1983, only 23 remain today. Among the remaining, M&T ranks 1st in stock price growth.

M&T has been profitable for 158 consecutive quarters—more than 39 straight years.

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