B2B Content Marketing Manager job in Bethesda at SANS Institute

B2B Content Marketing Manager

Central Marketing - Content Marketing
• Bethesda, Maryland

Department Central Marketing - Content Marketing

Employment Type US Employee | Full-Time

Minimum Experience Mid-level

About SANS

SANS Institute (SANS) was established in 1989 as a cooperative research and education organization. In the next 25 years it grew to become the most trusted and, by far, the largest source for information security training and security certification in the world reaching more than 300,000 security professionals around the world today, with around 60,000 having been granted Global Information Assurance Certification (GIAC) security certifications – the leading certification that provides assurance to employers that their people and prospective hires can actually do the job. At the heart of SANS are the many security practitioners – from auditors and network administrators to chief information security officers, all sharing the lessons they learn and jointly finding solutions to the challenges they face – in varied global organizations from corporations to universities working together to help the entire information security community.

Join the SANS Team

At SANS, our culture is defined by Mission, Brand, People. Our goal is to hire people who understand the importance of continuing to fight against the “bad guys” (Mission) while delivering the highest quality training (Brand) to our students. We want employees whose personal values align well with our culture of fairness, honesty, customer focus, and pragmatic approach (People).

Position Summary:

The ideal candidate is both a “doer” and a leader and likes to make things happen. They are very collaborative & affable. They can develop clear strategies, plans, and can execute against them. The selected candidate would need to be culturally sensitive and possess elevated levels of emotional intelligence. They know we are agile and change rapidly. You can lead with minimal direction.

This position will report to our Editor in Chief.

Position Responsibilities:

• Write creative marketing copy for blog posts, pillar pages, social ads, white papers, video scripts, emails, among other formats

• Provide copy editing and proofreading support as needed

• Understand our messaging, voice, and audience, and write copy that aligns with the brand’s goals

• Work autonomously in role and on project responsibilities

• Be point of contact for copy deliverables

• Assist Demand Gen team with developing content strategy, messaging, and themes; ensure they align with the company’s B2B goals for growth and meet the needs of the customer.

• Collaborate on A/B testing and messaging testing

• Ensure content requests are prioritized appropriately according to strategic goals.

• Research latest developments and trends to keep our content relevant to customers.

• Monitor content performance, make adjustments as needed.

• Regularly analyze competitor content to inform strategy decisions

• Ensure content meets business goals

• Audit existing content for improvement opportunities/for reuse with current campaigns and priorities

• Make connections between upcoming projects and content opportunities

• Assist with market research on the trends,best practices, and competitive insights to inform how and where we target our copy

• Assist in developing and maintaining content briefs and editorial playbooks that inform other marketing teams and our business, on standard best practices for copywriting, and our preferred style for messaging.

• Assist with monitoring content performance

Position Requirements:

• 3-5+ years of experience in copywriting

• You have already worked with organizations in cyber security and/or B2B technology and/or SaaS and/or cloud Content marketing experience preferred

• Excellent communicator, you are clear, concise, and affable.

• You are naturally an organized person

• You have demonstrated success in managing contractors/agencies when and where needed.

• Comfortable in a fast-paced working environment where agility and pivoting are a part of the journey.

• Self-driven, positive, and collaborative individual. You enjoy collaborating and going it alone when needed.

• Willingness to support global activities

• Bachelor’s Degree or equivalent

Equal Opportunity Employer

SANS is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please contact SANS Human Resources.