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Go-To-Market Lead Consultant

Genesis10 New York Full-Time/Part-Time
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Genesis10 is seeking a Go-To-Market Lead Consultant for a contract or contract-to-hire position with our client in the music industry located in New York, NY.

Go-To-Market Lead (Long term Consult-to-Hire or Straight Consulting Opportunity) based in New York City. This is an immediate need for a global music / entertainment company focusing on launching new products in their digital product space.
As a Go-to-Market (GTM) Consultant, you will be responsible for taking all the digital, data, and analytics products to market that have been created out of the Chief Data Officer's office. Products include but are not limited to:
  • Internal mobile apps (B2B)
  • External mobile apps (B2C)
  • Web-Based Portals (B2B)
  • Dashboards
  • CRM & Audience Development strategy
  • ...and more
Candidates will be required to collaborate extensively with the labels, frequently work with the Product Managers, Developers, and the Chief Data Officer. Presentation, communication, and the ability to story tell are of utmost importance. The role will work with all labels and markets globally and will need to adjust GTM plans for the LA, NA, European, and APAC markets.
  • 5+ years of experience taking digital products to market
  • Ability to create a communication plan (email, video, articles, slack, etc)
  • Ability to create press releases and internal corporate announcements
  • Ability to build a community for Alpha testing, Beta testing, and GTM release plan
  • Establish tools to house training manuals (videos, wikis etc...)
  • Assist in developing training materials 
  • Schedule and Perform training sessions for all of the labels and markets 
  • Plan events and create hype around a product release
  • Implement product analytics tools to measure access usage and adoption (such as Eggplant)
  • Ability to deploy tools to create feedback loop for comments, questions, suggestions on the products
  • Implement tools for Product Analytics (i.e. Hotjar, MixPanel, Qualaroo, CrazyEgg, Kissmetrics, Geckboard, etc) to improve and enhance the product release schedules
  • Establish a center of excellence for all things product related (ie dashboards, training manuals and materials, etc)

Recommended skills

Business To Business
Business To Consumer
Press Releases
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Job ID: 19-05122


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Genesis10 is a professional technology services firm providing staffing, workforce optimization and domestic outsourcing solutions. The company was founded in 1999 and is dedicated to providing talent and talent services in support of our client's growth and business-as-usual initiatives in a cost effective manner, onsite or onshore. Genesis10 has more than 150 clients ranging from Fortune 100 to mid-cap companies.

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