The VP of Sales will be partner with our Co-CEO to drive the strategy and execution for retail expansion. Our go-to-market will be a hybrid of a direct team and leveraging a seasoned shared resource team. This leader will be the ‘nuts and bolts’ Sales leader, helping shape strategy and implementation details.
Are Hungry…extending beyond the job description, to the opportunity of becoming the best version of yourself outside of work.
Challenge the status quo
Are accountable believing “If it is to be, it is up to me”
Check your ego at the door…An upbeat attitude causes a chain reaction of positive thoughts, events, and outcomes
Allow yourself to see opportunity not only in ideas, but in the people who can help you grow those ideas.
Understand the benefit of being a part of growing brand and want to evolve their CAREER with the company,
Help people close the gap between better-for-you food trends and amazing taste!
Aren’t afraid to make mistakes
Offer an open-minded company culture which offers people an opportunity to be the best they can possibly be
Care more about your intelligence and values than your experience
What You'll Do:
Working with our external sales team to open new points of distribution across conventional and N&O channels. C
Continuously analyze sales and SPINS data, merchandising programs, retail trends, competitor activity and pricing, packaging and labelling, signage, and collateral materials to adjust tactics and drive improved performance in retail expansion
Relentless drive expansion beyond retail, notably in Club and “discovery channels” like Starbucks.
Lead industry initiatives, including maximizing trade show activation and building Company visibility across the trade.
In-store activation and shopper marketing (partnering with VP Marketing)
Skills and Qualifications:
8+ years of retail sales experience in the emerging CPG space (Snacks experience an asset)
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