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Digital Marketing Coordinator at Russell Tobin & Associates

Digital Marketing Coordinator

Russell Tobin & Associates Hudson, OH Full-Time
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Our client, an American specialty retailer of crafts and fabrics based in Hudson, Ohio, is seeking a candidate to join their Digital Marketing team!

Objectives:
The Digital Marketing Coordinator is responsible for general and overall support for customer acquisition, reactivation and other digital marketing activities including mobile, display and video marketing campaign development and execution, paid social media campaigns, assisting with creative briefs, and analyzing results of digital campaigns.

Scope of Work:
Programmatic digital media buying on mobile and desktop campaigns, paid social media campaigns, DMP management and ad serving and scheduling with $5M+ budget driving omni-channel incremental return on ad spend.

Work Tasks

  • Display and Video marketing campaign segmentation, preparation, execution, optimization and analysis to support e-commerce sales, store sales and new app downloads – 15%
  • Creative brief development; proofing and trafficking creative internally / audit – 10%
  • Planning, executing and analyzing paid social campaigns (Facebook, Instagram, Pinterest etc.) – 15%
  • Leveraging Data Management Platform (DMP) to segment and deliver appropriate audiences to Demand Side Platforms (DSPs) and social platforms – 15%
  • Work with Demand Side Platforms (DSP) to deliver digital marketing campaigns – 20%
  • Work with external vendors (Oracle, MOAT, APT) to measure digital campaign’s effectiveness – 15%
 

Recommended skills

Digital Marketing
Social Media
Campaigns
Analysis
Scheduling
Marketing Communications
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