Medline’s Consumer Marketing team is expanding our Digital Marketing team and has an opportunity for an Associate Content Manager based at our headquarters in Northfield, IL. We are in growth mode and looking for a digital marketing professional who thrives in a fast-paced and entrepreneurial environment. Under the direction of the Digital Marketing Manager, the Associate Content Manager contributes to digital marketing plans for the Consumer Marketing team, focused on social media, digital advertising, and e-commerce channels. The Content Manager will work closely with brand marketing teams in support of brand initiatives to build brands and drive traffic on digital platforms.
What will you do?
- Lead development for written and visual content for digital marketing initiatives.
- Develop content for digital communications which drives brand awareness and engagement.
- Develop engaging online content including videos, graphics, and blogs; monitor and analyze content success.
- Create and manage content marketing strategies for all Medline consumer brands.
- Optimize customer experience on all e-commerce and brand owned sites.
- Participate in development of SEO strategy and SEM initiatives.
- Manage third-party agencies, graphic designers, web designers, and videographers to create unique and engaging content.
- Work with in-house graphics and digital content teams and external agencies, as required, to develop unique and engaging content.
- Participate in selection and on-going management of Social Listening agency.
- Keep abreast of new digital marketing trends and web technologies; implement these new technologies and update campaigns as appropriate.
- Other projects as assigned.
Why Medline? We’ll let the numbers speak for us.
45+ years of consecutive growth (double-digit for the past 20)
20+ product divisions and counting
350,000+ products and counting
15,000 employees spanning the globe
100+ years in the industry, we know healthcare
- Ranked number 32 on Forbes 2017 list of largest privately held companies in the U.S.
- Conducting business in 90+ countries.